@Garrick van Buren This isn't quite the point of my post, but I am happy to answer your question if that helps clarify my post's intent. By "formal," I mean the ability to conduct systematic, qualitative research (surveys with target audiences, large-scale analysis, etc.) using formal pricing methodologies such as maxdiff, VWD, GG, conjoint, etc. This isn't to say I don't have quesitons, assumptions, hypotheses, etc. - I am just answering and testing these in a much scrappier, bootstrapped way given the constraints in my environment :)