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The Social Launch Lab

295 members • Free

Systems Co-Lab

10 members • Free

30 contributions to The Social Launch Lab
Jul 17 • 
Updates
So I've been quiet. Here's WHY...
I owe this group a little context before I invite you to learn LIVE with me next week. :) I haven’t been as active in here for a little over two months, and I don’t want to breeze back in, drop a webinar link, and pretend you haven’t noticed. I stepped back because I could feel the social media game moving faster than the strategies most people were still teaching, including pieces of what I had taught before, and I wanted to return with something current enough to deserve your time. So I’ve been studying. I’ve invested in coaches and programs, gone deep into the newest social media strategy, tested what is actually working now, and spent a ridiculous number of hours learning what happens when strong personal-brand strategy is combined with AI that functions more like an EMPLOYEE than a generic ChatGPT helper. I’ve also been rebuilding inside my own business and starting a brand-new Instagram account from scratch, which has forced me to apply everything again without relying on an established audience. That matters to me because I never want to become the coach who keeps teaching the same thing simply because it worked three years ago. The foundations still matter. Attraction, influence, conversion, storytelling, trust, and positioning will always matter. The way we APPLY those foundations is changing quickly. Platforms shift. Consumer behavior shifts. The content people stop for changes. AI is expanding what one person can create, while also flooding social media with generic content that all sounds exactly the same. So yes, I’ve been quieter here. I’ve also been doing the work to come back better. And I’m ready to teach you what I’ve been learning. Many of you have already received a LOT of strategy from me inside this group. We’ve talked about attraction marketing, messaging, offers, content, and personal branding. But the game has moved, and I want you to hear the updated version. I’ve been told for years that building a personal brand matters, but MAN, am I seeing the full weight of that now that I’m living it in real time.
3 likes • Jul 17
Thank you for showing us how the game of social media keeps changing so we can stay in it! There is something new and valuable every time I see this training!!
Jul 8 • 
Reels
Netflix Documentary Trend
This trend is taking off on all platforms right now. It was sooooo fun to do too! https://www.instagram.com/reel/DaguMWCpsbY/?igsh=MTdxdzN0d241N2gweA== How could you recreate this in your brand??
1 like • Jul 9
You nailed it!! 🤩
Pic: How NOT to Use AI! (Live Training on Tuesday)
This ad keeps popping up on my feed and it’s driving me batty. “Here are my abs after 3 weeks” + “Generative AI used Actor portrayal…” = Completely false and misleading advertising (in my book!) The reality: That’s an AI talking about her abs, not a real woman who has used the program they’re selling to get those results.🥵 Is it any different than any issue of Vogue or Sports Illustrated where airbrushed images are the absolute norm? I think so… because of the intent. And here, they’re selling you results that they actually never got. AI is the same as airbrushing or computer generated imaging (think your fav Hollywood action movie!)… but now it’s wildly accessible to EVERYONE, which is so so cool and a reality that can’t be ignored if you want to get ahead in your business. But, if you feel conflicted about how to use AI ethically… How to use this incredible tool to expand your presence online but in a real and authentic way… You’ve gotta come to next week’s live training! It’s been a few months since I’ve done an open training like this and it’s because the game of social media is changing and AI is moving so fast… it was hard to pin down exactly what would be beneficial to teach. But we’ve got it. So come along on Tuesday and get up to date with the latest and greatest that’s happening in Social media and generative AI so you can build an omnipresent personal brand that works for you while you live your life. Be sure to register: https://ai.allymona.org ❤️
Pic: How NOT to Use AI! (Live Training on Tuesday)
1 like • Apr 6
I will be there!
OK… I was wrong…
Last week on coaching, we were talking through the idea of direct CTA posts and whether, when someone drops a keyword, we should just give them the thing right away or actually slow down and have a conversation first. And I want to update my thinking. I’m learning right now from a top enroller in her company in Australia and New Zealand, and even she tested the whole “drop a keyword and send the link with no context” approach. It didn’t work. And I think that matters to share with you. Because if someone at that level has already tested it and found that it doesn’t convert well, that’s worth paying attention to. What she has found works better is leading with connection. Leading with conversation. Making sure it’s actually a fit. Not assuming that just because someone engaged with a post, they’re automatically ready for the next step. Why? Because people do not want to feel processed. They want to feel seen. They want to feel like there’s an actual human on the other side of the screen. And especially in the kind of businesses we’re building, relationship still matters. So for those of you who were on coaching last week, I’m going to sing a different tune here: Have the conversation. If someone drops the keyword on a direct CTA post, don’t skip straight to the link or the cart or the pitch. Start the conversation. Connect. Ask. Qualify. Make sure it’s a fit. That doesn’t mean make it weird. Or drag it out and overcomplicate it. It just means we don’t bypass the relationship part in the name of speed. And I also want to say this because I think it’s important for all of you to hear: You are allowed to test things. You are allowed to try strategies. You are allowed to believe something will work and then realize it doesn’t. And when that happens, you are allowed to adjust. This is what it looks like to grow in business. You test. You learn. You refine. You get better. So yes, I’m updating my stance. And I think that’s a good thing. We are not here to cling to methods just because we said them out loud once.
3 likes • Mar 7
This sounds like the ideal way to grow - creating, testing, discovering and adjusting where needed! Thank you for showing us it’s all ok and it’s expected.
30 Day Posting Challenge
Over the last 30 days, I’ve posted every single day… for the first time EVER. That consistency has led to 1.1M views and over 3,000 new followers. Check the screenshot! 😱 And before you think this is about going viral — it’s not. It’s about what happens when you stop negotiating with yourself and start building the skill daily. Most people underestimate what 30 days of consistency can really do. Not 30 days of waiting for the perfect idea. Not 30 days of posting only when you feel confident. Not 30 days of disappearing when engagement dips. Thirty days of showing up. Thirty days of practicing your messaging. Thirty days of learning what resonates. Thirty days of building the muscle. Because consistency compounds. ONE post won’t change your business. But 30 intentional posts? You start to hear your voice more clearly. You gather real data. You stop overthinking every word. You build momentum. And momentum builds belief. Daily posting is about becoming clear: Clear in what you stand for. Clear in who you serve. Clear in how you communicate. Doing that alone can feel overwhelming. It helps to have: • Simple systems driven by AI tools • Clear direction • A place to ask questions • Coaching when you get stuck • Accountability when motivation dips So I’m curious… If I hosted a 30-Day Posting Challenge inside this community — with coaching support and daily structure — would you want in? If there’s enough interest, I’ll create a VIP list and build this intentionally. If you’d commit to 30 days of building the skill, drop “30” below.👇👇👇👇
30 Day Posting Challenge
1 like • Mar 3
30
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Tracy McKellar Jenish
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57 points to level up
Helping women in midlife feel better, think clearer & thrive—naturally. Walking this path with you 💜

Active 14h ago
Joined Sep 26, 2025
White Lake, MI
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