Part 2: LLMs -- SEO vs. GEO
A few group members asked me for more info related to my LLM SEO/GEO post last week. So... here are a few resources from my favorite SEO source -- Brian Dean. For those of you not familiar with Brian, he's an SEO expert and the founder of Backlinko. LLM Visibility: The SEO Metric No One Is Reporting On If you’re already doing quality SEO, you’re 70% of the way there. The next step is to ensure your expertise is recognized by AI systems. In this guide, you’ll learn: - Why Google rankings are no longer your best growth signal - What LLM visibility actually means - How to track and influence this new layer of search that’s driving brand discovery --------------------------------- Link Building Strategies for 2025 Inside, you’ll learn: - How to earn co-citations that boost LLM visibility - How branded strategies like the “Moving Man Method” build lasting authority - How to reinvent the guest posting playbook - Why affiliate programs are now a relevance hack This isn’t about chasing Domain Authority. It’s about shaping how your brand is understood — by people and by AI. ------------------------------------ And if you're wondering what to do with SEO in this new GEO world.... Search Everywhere Optimization Guide (+ Free Checklist) https://backlinko.com/search-everywhere-optimization?utm_source=backlinko&utm_medium=email&utm_campaign=search_everywhere Ranking on Google isn’t enough. You need to show up everywhere your audience is discovering, comparing, and deciding. That’s the idea behind Search Everywhere Optimization — building visibility and trust across the full journey.