Hey everyone, When it comes to learning how to sell and understanding the psychology behind it... which book is an absolute MUST-read? Do you have any personal favorites in this field?

I recently had the privilege of being a part of a conversation about funding regenerative projects. As I listened, I felt a coolness envelope my entire body, but couldn’t immediately place what was causing it. Later, when I was thinking back to it, I realized what was bothering me: The entire conversation was incompatible with my work. because it was based on the premise that the money holders have the power. That premise is valid in what author Charles Eisenstein calls the Story of Separation (SOS), not outside of it. If it worked outside of the SOS, you could pay a tornado to set down in a different town. You could wave money at a volcano to get it to stop erupting. Life does not work like that. We are watching the limits of control-based systems in real time. My worldview and work is based on the premise that the ultimate power any one human can have is only accessible through faithfully honoring one's unique assignment in life. And so, instead of centering bending oneself into a pretzel to accommodate money holders, this work centers learning the lessons on one's path to continuously deepening the quality of one's unique contribution. I live it, I practice it. It’s the Global Village Tenet: We are all supported, solely because we exist. Jesus said "My food is for me to do the work of him that sent me, and to finish this work." (John 4:34) When we see money as a tool, not an objective, we can get centered. For each of us, there is a spectrum on how much money we have, can obtain and can disseminate at any given moment. It’s not for any of us to judge where anyone (ourselves included), is on that spectrum at any moment in time. What I find challenging isn’t the discussion of money, learning how to work with funders, or surfacing the needs that money could address. It’s the fear that’s driving the conversation. The fear of survival that’s been instilled in us since birth. And most, if not all, of the people in the room were not in existential threat.

You didn’t start your business to be stuck in the weeds every day. Yet somehow, most solopreneurs end up trading hours for dollars, overcomplicating the process, and losing sight of freedom. Here’s a simple reality check: Too many moving parts = too little impact. You can’t optimize what’s scattered. Automation without clarity fails. Tools are only as good as the strategy behind them. Execution beats inspiration. Small, consistent steps win over flashy “big moves.” The truth? Freedom isn’t just about earning more, it’s about designing systems that let your business run while you focus on growth (or life outside work!) I’m curious: which part of your workflow currently feels like a bottleneck? Or have you found a system that actually gives you time back? Let’s trade ideas, maybe your fix could help someone else here.

Hi All. Like many of you, I have been in and out of entrepreneurship for many years. A few weeks ago something clicked. I decided to take my 25+ years of working with Fortune 100s as a business transformation consultant and direct it toward the small business owners who need it most. The things I have learned from Kasim, Julian, Perry and others fell into place and synced with my "Why." Helping small businesses operate like the bigger ones feels unapologetically right. Excited, a little nervous, and all in. The boats have been burned.

THE MAN IN THE ARENA "Shall Never Be Those COLD SOULS" CXL