User
Write something
Pinned
Welcome to the YT Creative Director Academy
If you just joined, make sure to introduce yourself, a bit about your background, cool things you're working on right now, and also maybe your favorite fruit.
Need Advice
I'm confused by this whole censoring of the word "dead" thing on YouTube. I'm working with this attached thumbnail, do you all think this may get flagged or something? Am I exposing my video to risk by using the word "Dead" in the thumbnail?
0
0
Need Advice
Sponsorship Insight
I'm looking to better understand the pricing norms for sponsorship deals. Is there any resources out there that reference examples of how different sponsorship deals work on different channels? I'm asked to construct some of those deals, but I'm kinda working in the dark here. If you just have experience and would be open to hop on a quick call with me, LMK!
1
0
Roast my channel
https://www.youtube.com/@harrisonszep/videos
Packaging Changes based on a Video's Lifecycle
Hey all, I'd be curious to hear your strategies around having different sets of packaging options based on where a given video is on its life cycle. Has anyone had success with this or any tips on how to apply this strategy? For example, having different thumbnail/titling for "core audience" out of the gate, then a different set for "casual viewers" after the video has pass the core audience, and then a final set for a wider grouping of new viewers later in the video's life cycle. This is something that my team has tested on a very limited basis but haven't dumped enough resources in consistently to decide if this is strategy is worth deploying. One specific use-case, one of our channels absolutely crushes with our core audience, its a niche Minecraft channel, with essentially one framework. First hour CTR is great, we'll optimize our thumbnail with A/B testing and we'll maintain a nice run of views for about 6 days or so. But after it surpasses our core our view trajectory drops substantially. This is where I'm wondering if having different sets of packaging options that are targeted very deliberately at a wider audience is worth making and deploying. I'd appreciate anyone sharing their thoughts/experiences. Thanks in advance!
1-30 of 61
YT Creative Director Academy
skool.com/yt-creative-director-academy
Helping individuals and teams become top 1% YouTube experts.
Powered by