Hey all, I'd be curious to hear your strategies around having different sets of packaging options based on where a given video is on its life cycle. Has anyone had success with this or any tips on how to apply this strategy? For example, having different thumbnail/titling for "core audience" out of the gate, then a different set for "casual viewers" after the video has pass the core audience, and then a final set for a wider grouping of new viewers later in the video's life cycle. This is something that my team has tested on a very limited basis but haven't dumped enough resources in consistently to decide if this is strategy is worth deploying. One specific use-case, one of our channels absolutely crushes with our core audience, its a niche Minecraft channel, with essentially one framework. First hour CTR is great, we'll optimize our thumbnail with A/B testing and we'll maintain a nice run of views for about 6 days or so. But after it surpasses our core our view trajectory drops substantially. This is where I'm wondering if having different sets of packaging options that are targeted very deliberately at a wider audience is worth making and deploying. I'd appreciate anyone sharing their thoughts/experiences. Thanks in advance!

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