“Marketing is about Values.” “We have to be really clear about what we want [people] to know about us.” My Main takeaway: Times change, values don’t. This inspires me because it challenges me to think deeper. “What are my values?” “How am I communicating my values through my story?” These are questions I’m constantly reasoning the answers to - drilling down with every piece of work I create. Because I’m constantly having to evaluate if what I just wrote matches up with my values. And how effectively I used storytelling techniques to communicate my values to the audience. What do you think? Share your thoughts below! 💡 https://www.instagram.com/reel/DN4cmrI5M3F/?igsh=MTNrbHlpanlwcTFjaQ==

Lawrence Scher ASC is an award winning Cinematographer and Director. He is best known for for his work on “The Hangover” Series and “Joker” for which he won the BAFTA for Best Cinematography. Link to iMDB: https://www.imdb.com/name/nm0003394/?ref_=ext_shr_lnk Link to Video: https://www.instagram.com/reel/DNqic0CP2JM/?igsh=MXgzdWNkZmU2ZmVqdg== Things I took away from this video 1. Want it 2. Hang in there - nothing happens as fast as you want it to 3. Find ways to be creative - I don’t need more permission, I need to make more opportunities During the execution of the opportunity is when Lawrence felt like he was being creative and learning and moving towards his goal of being a Cinematographer. When he was sitting at home waiting for someone to call him for a job is when he felt the most anxiety or lack of agency. What speak to me today: nothing happens as fast as you want it to. If I’m already doing everything I can to produce opportunities for displaying my creativity, then I gotta hang in there and keep pressing - especially when things look uncertain. Hang in there everybody - if this spoke to you share why and where you’re at on your creative journey today :)