Anyone else seeing really high CPMs ($120–$140) for a new gut health supplement brand?

We’ve been testing FB/IG ads for a new brand in the gut health space, and our CPMs are consistently in the $120–$140 range. We’ve tried broad, stacked, and single interest targeting. CTRs are solid (3–4%), but we don’t have much pixel data yet since we’re still early.

Is this just normal when you're starting out with little pixel history — especially in the wellness space?Has anyone found ways to bring CPMs down in the early stages? Would love to hear what’s worked,

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