Check out our first live Meta Ads Playbook with @AUstin Norman and @Spencer Ferguson Recording attached

Morning all! Unfortunately @Melissa Duran has come down with COVID and will not be able to lead us through today's Offer Mining show. Please take a moment to wish her well and a speedy recovery 🙏 We will look to pick things back up next week if she is back to 100% 🙌

I've been trying to come up with a great offer to increase my subscriptions on our Joint Supplement. Was offering 40% off the first bottle and 20% each month after. It all sounded great until you run the numbers! Am I looking at this correctly? With a CAC of $50, it would take 4 months before clearing a profit.

@Jason Goldberg asked a good question! I asked permission if I could share it here as I am sure a lot more peeps in the supplement space have very similar questions. "I have a Claud.ai conversation programmed with all of our product info as well clinical studies and a focus on being medically accurate in replies that I use for my customer service inquiries.Even though I try my best to keep that as compliant as possible (and I always add the disclaimer to everything that I am not a doctor and this is not medical advice and to always consult your doctor before adding supplements to your regimen), and I don’t make any big claims or talk about the healing them or anything, when I went to get general liability insurance recently, they said that what I am saying COULD be viewed as medical advice so if anyone ever comes back and says that my advice caused them to get hurt, I could sue.The insurance I’ve found to cover that is massively cost prohibitive (like 25k+ per year with a $25k deductible) so I’m wondering if you have any insight you could share on what small brands like me do when we can’t afford to have a chief science officer or doctor on-staff but still want to give insights to people who ask questions about their particular situations." I posted my reply in the comments. Please share your experience as well!

Happy Tuesday all! Today's Offer Mining show is a pre-recording where Melissa and I walk through an offer by the social tonic brand, BREZ! Check it out here: https://www.youtube.com/watch?v=nS5n_th1BD4