@Devyn Merklin thanks for responding! Yea i know its a competitive space but i feel like they should be like half of what they are, right? I have ads paused right now but here is a link to some of the creative we used: https://drive.google.com/drive/folders/1yScVLkxTdmUN6hUtUlDLOR3zrSdzvYbq?usp=sharing And i was sending them to this landing page: https://trysoula.com/pages/6-colostrum-things-to-know Would love any feedback or suggestions!

Thanks @Devyn Merklin — really appreciate you digging into this with me! Here’s a quick snapshot of what we’ve tested so far: - Account age: Created in Jan or Feb 2025. - Daily spend: Ranged from ~$50–$100/day depending on the campaign. Most weren’t very high spend since we were testing. But I'd run them for at least 5 days before doing anything. - Advantage+ Broad: Yes — we’ve run a few Advantage+ Broad campaigns, but oddly they’ve performed worse than our interest-based audiences. One of them had a CPM of $131 and CPC over $8