You know when you read a line that just sticks with you. And you wonder, how did someone come up with that? Mark Forsyth’s The Elements of Eloquence has the answer. Forsyth’s big idea is that great lines aren’t accidents. They’re built on patterns, and once you know the patterns, you can use them on purpose. 📚 One of the great lessons is the : The Rule of Three (Tricolon) Our brains love threes. A list of two feels incomplete, and a list of four starts to drag. Three feels just right. Think of “Veni, vidi, vici” (“I came, I saw, I conquered”), or “Life, liberty, and the pursuit of happiness.” It works for a few reasons: ✅ It has rhythm. Three beats feels complete and satisfying. ✅ It builds momentum. Each item can raise the stakes of the one before it. ✅ It sticks. Three-part phrases are easier to remember. Forsyth also points out that the third item often carries the punch. You can build an expected pattern with the first two and then surprise the reader with the third. For example: “She was smart, she was funny, and she was absolutely terrifying.” The first two set the tone, and the third lands the impact. ✍️ Try it yourself! Write a sentence using the Rule of Three. It could describe a character, a setting, or an emotion in your current project. Drop it in the comments! 💬 Bonus questions: - Have you read The Elements of Eloquence? What was your favorite figure of speech? - What’s your go-to technique for making a sentence hit harder?