The Content Repurposing System That Turns 1 Piece Into 10+ (Step-by-Step)
Here's a real number: I spend about 2 hours creating one piece of cornerstone content per week. That content then becomes 10+ pieces across different platforms - automatically. Here's the system: STEP 1: Create your cornerstone piece β’ A video, podcast episode, or detailed post - record or write it in full STEP 2: Transcribe + summarize with AI β’ Upload to Descript, Otter.ai, or paste into ChatGPT/Claude β’ Prompt: 'Identify the 5 most shareable insights, 3 contrarian points, and the single most quotable line.' STEP 3: Generate platform content β’ Instagram carousel: 6 slides - hook + 5 insights + CTA β’ LinkedIn: 200-word post from the most contrarian point β’ Email subject lines: 5 options mixing curiosity, benefit, specificity β’ 60-sec video script: hook + 3 points + CTA β’ Twitter/X thread: 7 tweets STEP 4: Schedule everything at once β’ Batch into Buffer or Later for the week β’ Set it and forget it What's your current content process? Creating from scratch every day? Let's fix that.