The Content Repurposing System That Turns 1 Piece Into 10+ (Step-by-Step)

Here's a real number:

I spend about 2 hours creating one piece of cornerstone content per week.

That content then becomes 10+ pieces across different platforms - automatically.

Here's the system:

STEP 1: Create your cornerstone piece

• A video, podcast episode, or detailed post - record or write it in full

STEP 2: Transcribe + summarize with AI

• Upload to Descript, Otter.ai, or paste into ChatGPT/Claude

• Prompt: 'Identify the 5 most shareable insights, 3 contrarian points, and the single most quotable line.'

STEP 3: Generate platform content

• Instagram carousel: 6 slides - hook + 5 insights + CTA

• LinkedIn: 200-word post from the most contrarian point

• Email subject lines: 5 options mixing curiosity, benefit, specificity

• 60-sec video script: hook + 3 points + CTA

• Twitter/X thread: 7 tweets

STEP 4: Schedule everything at once

• Batch into Buffer or Later for the week

• Set it and forget it

What's your current content process?

Creating from scratch every day?

Let's fix that.

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