I feel like this needs to be said, especially with what’s happening in the market right now.
If you’re getting into wholesaling today, understand this clearly:::
this is NOT the same market people made money in a few years ago.
And a lot of beginners are struggling simply because they’re playing an old game in a new market.
Let me break this down the way I wish someone did early on.
1 This is no longer a “quick & easy” market
Back then, deals moved fast. Buyers paid more. Sellers were flexible.
Right now?
Buyers are cautious. Sellers are stressed but often unrealistic. Bad numbers don’t move.
What that means for you if you’re new: Motivation alone won’t save a bad deal. Your numbers have to make sense.
2 Buyers decide if your deal is real or not
Something most beginners don’t hear enough: The deal isn’t real until a buyer says yes.
Today’s buyers care about: Rehab costs Holding time Exit price Risk
If you don’t understand what buyers need before you lock something up, you’ll end up with contracts you can’t sell. I see this happening every day.
3 Follow up matters more than finding new leads
Most new wholesalers think the answer is more leads.
In this market, the truth is: Most sellers say no at first. Motivation grows with time. Deals come from consistent follow up.
If you’re not organized with your follow ups, you’re leaving money on the table without realizing it.
4 Consuming content without taking action is dangerous
A lot of people right now are: Watching videos Saving posts Joining groups Waiting to feel “ready”
I’ll be honest: This market rewards action, not preparation forever.
You don’t need to know everything. You need to start doing the work and learn along the way.
5 Wholesaling is becoming a skill based business
It’s not just hustle anymore.
What actually matters now: Understanding sellers Running clean numbers Communicating clearly Following up properly Building real relationships
The people winning right now are the ones treating this like a real business.