Do The EXACT Opposite in Your Cash Clinic to Succeed!

Ryan Whelton

12d • General discussion

In the cash based PT/DC world, everyone is doing the same thing.

Use sales techniques.

Do workshops.

Book FREE discovery calls.

Talk patients out of using their insurance.

Chase leads with endless follow ups.

Compete on price.

Reactivate old patients.

I built my clinic doing the exact opposite.

I don’t teach sales techniques because getting someone out of pain immediately creates more trust than any script ever will.

I don’t do workshops.

I don’t do discovery calls. (You should stay home and play video games)

I don’t convince people to stop using their insurance. If that’s their priority, they’re not the right fit for my clinic.

I don’t chase patients. I position myself as a super specialist so patients who have failed everything else seek us out.

I don’t compete on price. I compete on results.

That model allowed me to build a seven figure clinic while working about 20 hours a week and it’s the same model I teach my students.

One important requirement:

You need a minimum of $1,500 per month to invest in marketing.

Don’t go into debt. If you don’t have it yet, work one day a week in home health or at The Joint Chiropractic until you do. Then use that money to build your own business instead of someone else’s.

This program is for PTs and DCs who want to become true chronic pain specialists and build a premium practice without relying on high pressure sales tactics.

Comment “Hybrid” below and I’ll DM you more information.

1 comment

Do The EXACT Opposite in Your Cash Clinic to Succeed!