🐦‍⬛ Visible Friday #16: Trust Signals
This week I’m gifting y'all a lil snippet from the 'Visibility Foundations' course where we delve into TRUST SIGNALS.
Start by watching the video below - it’s only 6 minutes.
🐦‍⬛ Trust Signal 1: Website Copy
🐦‍⬛ Trust Signal 2: Your Lovely Face
🐦‍⬛ Trust Signal 3: Description of your Services
🐦‍⬛ Trust Signal 4: Visible Pricing
🐦‍⬛ Trust Signal 5: Community Presence
There's a full mapping exercise inside the 'Visibility Foundations: Trust Signals' lesson that walks you through where to start with these once you've scored yourself, but I hope this is food for thought in the meantime. These Trust Signals are always adapting and evolving, that's the nature of the work, and we should keep checking in on them.
🐦‍⬛ I'll go first with a couple of updates on my to-do list:
  • I know I need a more recent headshot, and photos that demonstrate HOW I show up in this work.  I'm dreaming into a mock funeral photoshoot in the Spring here in the Blue Mountains. I plan on making this a community building event, where I invite Death Café regulars to come and be the ‘guests’ and will have a cardboard coffin for us to paint & decorate together. I'm partnering with a local florist & venue, so we can all share in more imagery to 'advertise' what the non-traditional funeral ceremony can look like.
  • I'm also updating my sliding scale ballpark pricing. Here's my latest model which I need to add to my website:
‘CELEBRANT FEES: My fee for a memorial or funeral ceremony works on a sliding scale, because I believe every family should have access to bespoke, meaningful ceremony regardless of their financial situation. I trust families to choose the tier that honestly reflects what they can afford:
Supported ($650) - for those experiencing financial hardship or limited resources.
Comfortable ($1100) - for those in regular employment, meeting day-to-day needs without difficulty.
Abundance ($1550) - for those with means to pay in full, which helps make the supported rate possible for others.
There's no wrong choice, and you don't need to explain your decision to me.’
Let me know where all this lands in you & what you’re going to put into action…
Only love,
Amy 🐦‍⬛
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Amy Firth
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🐦‍⬛ Visible Friday #16: Trust Signals
The Visible Death Worker
skool.com/visible-deathworker
Death care marketing isn't advertising - it's advocacy. Tools, guidance & support for funeral celebrants, death doulas & death care practitioners.
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