4d • Wins
My 30(ish)-Day LinkedIn Newsletter Experiment
Launched a LinkedIn newsletter right around the start of the year and treated the first month as an experiment, not a vanity play. Here’s what happened so far:
- 3,168 impressions
- 294 article views
- 29 engagements
- 304 subscribers
What I’m optimizing for isn’t just views, it’s:
- Building a consistent touchpoint with my ideal audience
- Creating assets I can repurpose into posts, carousels, and DMs
- Testing topics to see what actually earns clicks, not just likes
Here’s the simple approach I’m taking right now:
- One clear promise per issue (not a “magazine” of random tips)
- Tactical, screenshot-level breakdowns, not theory
- Strong CTAs back to conversation (DMs, comments, or replies)
- Treating subscribers as a lab: using their questions to fuel future issues
If you want to see the newsletter and steal what’s working, you can subscribe here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7417596452002045954
Now I want to turn this into a discussion for all of you:
- Are you running a newsletter on LinkedIn (or elsewhere)?
- What’s actually moving the needle for you: topic, cadence, CTAs, or distribution?
- If you’re not running one yet, what’s the blocker?
Drop your experiments, screenshots, or questions in the comments. Let’s build a mini “newsletter lab” inside this community and refine our systems together.
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My 30(ish)-Day LinkedIn Newsletter Experiment
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