Exact Breakdown of the Real Estate Niche.
☝️Looks like this lady’s been bingeing my YouTube channel…
Because this was my exact breakdown of the real estate niche.
Walk with me.
Here’s what she nailed:
✅Specific > Generic:
“1+ acre homes near Nampa/Caldwell/Emmett” beats “homes in Idaho.” Specificity = instant relevance.
✅Built-in qualifiers:
“3+ beds, 2 baths, reasonably priced.” Expectations set. Time-wasters filtered.
✅ Frictionless hand-raise:
“Comment ‘send the list.’” Low commitment → high engagement. You’d need that in RE.
🔥 Solid.
But here’s how I’d crank it up:
☝️Pain-first hook:
“Sick of tiny yards? Get this week’s list of acreage homes under $___ in Treasure Valley.”
☝️Time-box + scarcity:
Make it a weekly drop (“Updated Fridays, limited inventory”) → urgency.
☝️Auto-qualify in Messenger:
After “send the list,” ask 4 quick Qs: Budget, financing, acreage, move-by date.
☝️Proof snippet:
“Last week’s list: 8 homes. 3 went pending in 5 days.” Micro-proof > big promises.
Why this works:
It’s solving a present pain (“I can’t find acreage homes I can actually afford”) with a simple mechanism (comment → curated list).
Once it converts?
Clone it:
• Pool homes
• RV parking / 3-car garage
• Homes with shops
• New builds under $X
• Waterfront / view lots
Same skeleton.
Swap the niche.
Duplicate across cities.
That’s the system.
Your move
Sam
P.S. An agency like this would looks stupid if they charged anything less that 1k/mo.
Just sayin.
1
1 comment
Heather Kelley
1
Exact Breakdown of the Real Estate Niche.
UpHex Ads Lab
skool.com/uphex-ads-lab
Free training to learn ads fast, launch smarter, and sell more — even if you’ve never run a campaign in your life.
Powered by