A Tip That’ll Make You Dangerous

Last night, I was at the kitchen table with my daughter, Ava.

She’d just come back from our live Agency Launch event…

Still buzzing…

Two fresh ads in hand, ready for me to review.

Now…

She’s brand new to this game.

Never written an ad in her life before the event.

But she’d been using Uppie AI.

But I gotta say... she crushed it.

Especially with her inputs.

(That’s where most people blow it.)

Still… there was one thing missing.

One skill she didn’t know she needed.

The one that turns “good” ads into “I can’t stop clicking” ads.

So I leaned in and said:

“Ava… you wanna know the secret? The secret to writing great ads is… in the edit.”

AI can take you to 95%.

But the last 5%?

That’s where the magic lives.

That’s where the money lives.

Here’s the dangerous 3-step edit I taught her:

1️⃣ Read it out loud. If you trip, your reader will too.

2️⃣ Make it hit the gut. If it doesn’t connect emotionally, it won’t connect financially.

3️⃣ Kill weak openings. Your headline + first line must be so gripping that if they read only that… they’d still click.

She looks at me and says:

“So… if the ad doesn’t connect emotionally, nothing else matters?”

Exactly.

Get your ad library.

Do the dangerous 5%.

Sell them over… and over… and over again.

Your move.

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