One of the most useful things Ant helped me with was shifting the way we price and position client work. 1. We had a client paying around $3,000 per month on retainer, but Ant helped me think through how to confidently move one of them onto a performance-based model: $1,000 per closed lead. The client said they could realistically handle up to 10 leads per month, which turned that account from a $3,000/month client into a $10,000/month client. 2. The bigger insight was the leverage this creates - we've now got three clients on this model. Instead of needing nine clients to generate the same revenue, we can potentially do it with three clients while doing a similar amount of work. It was something I had probably been too hesitant to pitch. Ant helped me refine the offer, thinking, structure, and the client conversation, making it feel clear to the client. It has materially changed how I think about pricing, risk, and upside in the agency.

I was struggling with paid ads service for a client and had 2 problems that was solved with Anthony's help: Problem 1: No funnel visibility. Because I couldn't see the funnel results, so I couldn't even see the ROAS, but I wasn't confident to put my foot down and tell them that I couldn't see anything and I was running blind, and things weren't performing well and I could see that they were thinking it was my fault. Solution Anthony gave : Communicate the importance of visibility and it gave me the confidence to do that. Problem 2 : They sell a product along with a home service, and on their landing page they were asking for a stranger to go to your house right away to do an assessment, but here we notice that we are skipping a step, which is having a conversation first/booking a call. And because we were skipping a step, it was making getting leads very difficult. Solution Anthony gave : Tell them that they are skipping a step and they should book a call first before scheduling a stranger to go to the leads house right away, that resulted in many more leads coming in. Conclusion: I was almost losing my biggest client, but with these steps I managed to secure them and things are going really well now. Thank you Anthony!