I was struggling with paid ads service for a client and had 2 problems that was solved with Anthony's help:
Problem 1: No funnel visibility. Because I couldn't see the funnel results, so I couldn't even see the ROAS, but I wasn't confident to put my foot down and tell them that I couldn't see anything and I was running blind, and things weren't performing well and I could see that they were thinking it was my fault.
Solution Anthony gave : Communicate the importance of visibility and it gave me the confidence to do that.
Problem 2 : They sell a product along with a home service, and on their landing page they were asking for a stranger to go to your house right away to do an assessment, but here we notice that we are skipping a step, which is having a conversation first/booking a call. And because we were skipping a step, it was making getting leads very difficult.
Solution Anthony gave : Tell them that they are skipping a step and they should book a call first before scheduling a stranger to go to the leads house right away, that resulted in many more leads coming in.
Conclusion: I was almost losing my biggest client, but with these steps I managed to secure them and things are going really well now. Thank you Anthony!