We just went over how small word choices change the entire meaning of your copy. Now I want to hear from you: - Have you ever seen a business use wording that made them sound cheap, fake, or untrustworthy? - Or on the flip side, have you seen wording that made you instantly trust them? - Do you remember what they did or said to make you feel that way? Drop an example in the comments: it could be from an ad, an email, or even a store sign you saw. 👉 This is where we start training our eyes for nuance. The more you notice it in the world, the easier it gets to apply it in your own business.