Observation: the impact of AI-written copy vs AI Images

Over the last year, I’ve watched AI evolve tremendously, alongside the reactions of the public to AI.

Here’s a few things I’ve noticed:

If you sound like AI, you immediately lose your credibility. The general population is starting to notice AI speech patterns and it’s bothering them.
AI imagery is tolerated much more as long as you aren’t using it to trick people. I’ve watched many businesses successfully use AI imagery and people love it… As long as it doesn’t have glitchy text and weird fingers that is.

So how exactly does this apply to business?

Make sure you are editing your AI copy. AI has a tendency to ramble and miss the point. That, combined with its speech patterns, creates copy that is hard to understand and frustrating to read. I personally like to have AI go over specific parts of my writing(eg, clarity, grammar, run-on sentences) instead of having it write copy for me.
Don’t be afraid to use AI imagery in your image content, but make sure you are in alignment with your branding. The goal of imagery in advertising is for brand recognition. If every image you showcase is a random AI-generated graphic, you will lose out on the social proof that comes from being recognized.

What are some observations you’ve made about AI?

0 comments

skool.com/unlock-the-machine-mind-8635

Learn to use AI strategically like an executive—build clarity, systems, and confidence in every decision.

Bring people together around your passion and get paid.