New Project Release!
Hey everyone 👋
Our very first lesson is live — and it’s all about learning to see ads differently. You can find it under the “Classroom” tab. There’s no cover photo yet, working on it :)
Most people scroll past ads without thinking. Business owners can’t afford to do that. If you want your ads to work, you need to know what makes others succeed (and fail), and then apply those lessons to your own business.
What’s Inside:
✅ The CCAVE Method — 5 elements of successful ads: Clarity, Credibility, Appeal/Emotion, Visuals/Story, and CTA.
✅ A step-by-step worksheet to analyze real ads you come across.
✅ A scoring system so you can spot strengths and weaknesses at a glance.
✅ A starting point for brainstorming your own ads with intention.
✅ A guided activity to start working with AI as a partner instead of a tool.
This is a chance to sharpen your observation skills and learn from each other. No ad is perfect, the goal is to train your eye, not just give everything a 5/5.
👉 Remember: A strong ad usually scores 20/25 or higher. If yours doesn’t, don’t worry, that just shows you what to improve.
When you think about your own business right now, which CCAVE element feels like your biggest gap: clarity, credibility, emotion, visuals/story, or CTA? Why?
👇Drop your thoughts below, your answer might help someone else see their ads in a whole new way.
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Katerina DiFatta
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New Project Release!
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