27d • 🧠 Quick Tips
Attention Always Goes Somewhere
If your audience is focused on the wrong part, you lose them.
🙅♀️ People don’t always look where you want them to.
They scan and latch onto whatever feels most interesting, most obvious, or easiest to process.
❌ The problem is that attention often lands in the wrong place:
- Navigation instead of the product.
- Empty space instead of the subject.
- Design instead of the call to action.
The audience did look… just not where it mattered.
❓So ask yourself:
- What do people notice first when they see your content
- Is that the part you want them to notice?
- What happens if they never reach the interesting part?
👀 Something will always catch people’s attention.
The question is whether it’s the thing that matters.
I’ll be going deeper into this idea, including how AI fits into it, in an upcoming video.
👉Have you ever noticed a brand pulling your attention away from the very thing they wanted you to act on?
What did you do next?
Let me know in the comments 👇
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Attention Always Goes Somewhere
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