Upgrade to my positioning · Undependent Women's Club

Upgrade to my positioning

I was having a conversation with Chatty today about my podcast, specifically, but the content in general. It pointed out three pillars but told me that the pillars are a lot more than content pillars; they position me. The pillars position me at a much higher level than the average marketing consultant out there. And it said that it is much more than a business growth advisor and suggested I position myself as a Strategic Advisor for Modern Local Businesses, which I absolutely love, and I am going with that. It also pointed out that this will roll right into being the Trusted Voice of Modern Main Street (my podcast). Chatty said to go higher than tactics, and that "You already have the expertise to teach marketing.

The opportunity now is to become the interpreter of the future for local business owners.

That's a category with far fewer competitors and far more authority."

Sometimes I love my conversations with Chatty. I love taht it wants to keep me above just marketing, which is where I have been. I feel liek this is the stand apart from the competitors that I needed. Remember when I said on one of the calls that I feel like marketing is so crowded, and I struggle to stand out. Struggle no more.

Now to upgrade to that level. Excited by this because I finally feel like I have a way to stand out as a go-to for local business owners.

Anyway, I feel like this is a big win, and I wanted to share!

🤩🌟🎉

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Upgrade to my positioning