We are nearing the end of Week 1 for our initial wave. In week 2 one of the things we discuss will be offers. One thing that confuses a lot of people is the different between what you actually do (your product or service) and your offer (the way you package it). I don't want you to make that mistake. So let me break it down a little. I'm going to use @Manidip Chakraborty as the example here. A Service is "Semantic Schema Mark-up" That's the thing you actually do... most people that need that have no idea what that means. So don't present your prospect with a service, present them with an offer. Here are 5 examples that would allow Mani to charge 5x for the same thing. Offer 1: The Invisible Layer Headline: "There Is a Hidden Layer of Code on Every Website That Tells ChatGPT Who to Recommend. Yours Is Probably Blank" The offer: We write the machine readable layer of your website. Invisible to your visitors. Read by ChatGPT, Google, Perplexity, and every Ai deciding who to recommend. Written, installed, validated. Urgency lever: every day that layer stays blank, the machines fill in the answer with someone else. Offer 2: The Direct Exchange Headline: "Give Me Your Website and I'll Make It Speak the Only Language ChatGPT Actually Reads" The offer: We audit what Ai currently sees when it crawls your site (for most businesses that answer is close to nothing). Then we write and install the structured code that spells out who you are, what you sell, where you operate, and why you're credible. In the machine's native format. Proof element: the buyer gets the before and after. What the machines saw. What they see now. Offer 3: The Warning Headline: "Warning: ChatGPT Is Already Recommending Businesses in Your Market. It Just Isn't Recommending You" Agitation: your prospects stopped asking Google for a list of ten links. They ask ChatGPT for one answer. If your brand isn't written in a format the machine can read, you are not in that answer.