Offers vs. Services/Products (And a FREEish Gift) · Think Big

Offers vs. Services/Products (And a FREEish Gift)

We are nearing the end of Week 1 for our initial wave.

In week 2 one of the things we discuss will be offers.

One thing that confuses a lot of people is the different between what you actually do (your product or service) and your offer (the way you package it).

I don't want you to make that mistake.

So let me break it down a little.

I'm going to use

@Manidip Chakraborty

as the example here.

A Service is "Semantic Schema Mark-up"

That's the thing you actually do... most people that need that have no idea what that means.

So don't present your prospect with a service, present them with an offer.

Here are 5 examples that would allow Mani to charge 5x for the same thing.

Offer 1: The Invisible Layer

Headline: "There Is a Hidden Layer of Code on Every Website That Tells ChatGPT Who to Recommend. Yours Is Probably Blank"

The offer: We write the machine readable layer of your website. Invisible to your visitors. Read by ChatGPT, Google, Perplexity, and every Ai deciding who to recommend. Written, installed, validated.

Urgency lever: every day that layer stays blank, the machines fill in the answer with someone else.

Offer 2: The Direct Exchange

Headline: "Give Me Your Website and I'll Make It Speak the Only Language ChatGPT Actually Reads"

The offer: We audit what Ai currently sees when it crawls your site (for most businesses that answer is close to nothing). Then we write and install the structured code that spells out who you are, what you sell, where you operate, and why you're credible. In the machine's native format.

Proof element: the buyer gets the before and after. What the machines saw. What they see now.

Offer 3: The Warning

Headline: "Warning: ChatGPT Is Already Recommending Businesses in Your Market. It Just Isn't Recommending You"

Agitation: your prospects stopped asking Google for a list of ten links. They ask ChatGPT for one answer. If your brand isn't written in a format the machine can read, you are not in that answer.

Urgency lever: built in. The recommendations are happening today, with or without you.

Offer 4: The Platform Shift

Headline: "SEO Got You Ranked on Google. This Gets You Recommended by ChatGPT"

After state: a prospect opens ChatGPT and types "best [your service] in [your city]." Your brand comes back. By name. That is the product.

The offer: full schema build for local businesses, blogs, ecommerce stores, and national brands. Written, installed, validated.

Offer 5: The Guarantee

Headline: "Your Website, Translated Into Machine Language. Validated Clean or You Don't Pay"

The offer: markup that validates error free in Google's own public testing tools. Anything breaks, it gets fixed free. The guarantee attaches to what the seller controls (the craft) instead of what nobody controls (ChatGPT's editorial behavior)... and the copy says that out loud. The honesty becomes the differentiator, because every competitor is overpromising placement they can't deliver.

See the difference? It positions it as a way to show up in ChatGPT... something people want... instead of "Do Schema" something people need but don't understand.

So when we get to offers be sure to think of it in that way.

FREE BOOK

If you want to learn more about constructing offers check out all 3 of Alex Hormozi's 100 Million Dollar Books.

$100 Million Dollar Offers & $100 Million Leads are free I believe.

And you can get a free copy of $100 Million Money Models for free (just cover shipping) from the 200 I bought last year at https://snapt.io/book

Let me know if you have any questions or need any help.

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Offers vs. Services/Products (And a FREEish Gift)