Growth Is Always Failing Forward ❤️

When I was 15 years old, I had a dream. I wanted to become a coach, a mentor, a teacher. I had no idea HOW I would ever achieve that dream, but life knew how.

My journey led me to building self-confidence, mastering sales, and becoming an entrepreneur, only to realize I needed support and systems, and that led me to franchising.

Franchising is where I spent eight years being average, stuck, stale, and going through the motions until I finally got motivated to do something about it. In my ninth year, I woke up and rapidly changed EVERYTHING. For the next couple of years, I was thinking into my results every day, getting better and better until I had mastered all parts of my business.

I mastered my business by mastering MYSELF.

For the next 13 years, I had something truly magical. I went on autopilot, enjoying the ride, but when I was called higher within that same business, the growth got easier and easier at each level. I had created extraordinary success in my business, but looking back, I can see that all of it was preparing me for the dream I had when I was 15 - to become a coach to all of you, to create The Zee Suite®.

While starting over as an entrepreneur means starting over, I didn’t start from the same place I started as an entrepreneur when I was 25. I brought all the lessons I have learned, and more importantly, the person I have become.

Today, as the CEO of The Zee Suite ®, as an entrepreneur in her first real year of business, I’m failing forward all over again, every day!

And here’s what I’ve come to realize…

Success in business ownership means feeling the fear and doing it anyway. We have to hear “No” and work to get “Yeses”. We have to invest money and be willing to lose it.

This is what I’m living again, every day now.

In March of 2025, I started coaching a small group of friends, failing forward to find my voice as a coach, developing lesson plans and ideas. Then I launched The Suite Deal in November of 2025, and it went so well that I opened enrollment in February of 2026. Then, I hired a marketing company, and I lost money. So, I started a grassroots campaign, and I started winning. Then I hired another marketing company, and again, I lost money, but I kept my head down and kept finding more of you through referrals and my own outreach. It was a DALY effort of failing forward.

What do franchisees need most? When are they ready for The Zee Suite®? Why do they say no? How can I help them see the value and want to say yes? How will franchisors perceive what I'm doing? (No one could have prepared me for that!) Ha.

I had a dream to enroll 100 students this year. Am I there yet? No, but I'm failing forward every day and getting better with each lesson learned.

So, what’s my point?

To demonstrate that I mastered success in one business, and I'm using what got me here and what I'm teaching YOU to master business again.

Some days I'm successful in that I sign up new members. Most days I'm successful at getting “no’s,” but every day, I am owning it and failing forward.

I have worked more hours for less money in 2026 than I have in years, but it has been one of the most satisfying years of my life in a very long time because the reason we do all of this is for the growth not just the money.

We all want to stand on some mountaintop and enjoy the view. But yeah, for like a minute! LOL. Because it was never about that view. It was always about that CLIMB.

Life will continue to call us to greater life, and that means we must grow again. But each time, we carry the lessons we've learned, so we're prepared for the next level of the journey. Will it be easy? Ha, no way, but would we want it to be? No way!

Every day I am blessed to bump into myself, overcome myself, and grow at light speed. The growth is why I'm here. Becoming the person is the REAL WIN. Am I the CEO I dream of becoming yet? Nope. Not even close. But I'm closer than I was when I was standing on the mountain of legendary success as a franchise consultant because I dared to start over, I dared to risk it all.

But was it really a risk? Risk is just a story. Honestly, it was just the next logical step in my journey, but a step that led me to what I believe is my ultimate destiny.

Please don’t ever stop believing in your dreams. When you don’t think they are unfolding, they are. When it’s hard, it's okay because if you are risking and failing forward, you are becoming the ONE who…

And THAT is the journey of a lifetime. ❤️

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Growth Is Always Failing Forward ❤️