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Weekly Operator Call is happening in 4 days
Best wishes
Loved the invited video and firs video introducing the classroom, looking forward to more content and learning how to use social media to my advantage . Always something i neglected, neglected even photos for years because i got bye with word of mouth. Feel its time to scale and grow my buisness.
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DAILY SOCAIL MEDIA CONTENT THREAD
This thread is where we drop the social media posts that are actually working right now — the ones that bring in real leads, not likes for the sake of it. We’ll be posting examples here daily from our own campaigns, showing what’s performing best across Facebook, Instagram and TikTok. Use these posts to: ✅ Copy them directly for your own pages ✅ Take inspiration and put your own spin on them ✅ Learn what type of content grabs attention and converts into enquiries Every post we share here can be adjusted for any trade or service. The message, structure and psychology behind them all work the same way. The formula is universal, this is context from my pages but just simply take the format and apply it to your trade whether thats a Locksmith, Plumber. Bin Cleaner etc This thread is 100 percent dedicated to daily content that performs, no chat, no theory, just the exact kind of posts that keep our cleaning companies booked solid and growing month after month. We also want to hear your wins and losses. If you’ve tried one of these ideas, tell us how it went. We’d love to hear your thoughts on what worked, what didn’t, and what changes you made. Please interact with the posts, share your results and keep the energy high, this is how we all learn and grow together. Keep checking back each day, new content will be added right here in this thread.
SUNDAY ROUND UP OF THE WEEK - INSTAGRAM STORIES
Here’s a simple but powerful content idea that’s working brilliantly for us right now — our Sunday Round-Up Instagram story series. Each Sunday we post a quick recap of the week: ✅ Number of jobs completed ✅ Services done (gutters, roofs, conservatories, etc.) ✅ Local towns and areas we’ve worked in At a glance, customers see we’re active in their community, which builds trust and triggers what I call the Jones Effect— people want what their neighbours have had. We also add direct links to our high-converting landing page, which has a 2-click booking form, keeping it simple and friction-free. The results have been strong — higher engagement, more DMs, and a steady flow of local bookings from people who feel “everyone around here is using you.” 💡 Try This:Do your own weekly round-up story. List the areas you’ve worked, show quick visuals of the jobs, and include a link to your booking form or quote page. Keep it local, keep it real, and watch your leads rise. (the video was the second in line not first)
SUNDAY ROUND UP OF THE WEEK - INSTAGRAM STORIES
INSTAGRAM GRID - TOP OF THE FUNNEL - MONDAY & TUESDAY
what the top of the funnel means is big audience views, these videos re designed to be a pleaser, to appeal to the masses, yes the show case your service but NEVER a sales video, NEVER mentioning an offer, these videos pull in viewers & create your followers. Here are the 3 last post so you can copy them, I will give some simple rules to this type of content... - 10-30 seconds long - never post with TikTok watermarks or any watermarks - speed up the videos so you get the result faster - chop out boring stuff - show how & results Just look at how many organic views these are getting & yes, these are all organic views, these views are only possible if you post daily, consistently & yes, these views are all over the world, but what this does is brings in local followers if you tag your city & the views & followers tell your customers YOUR THE RIGHT GUYS TO FIX THIER PROBLEM & HIRE YOU!
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INSTAGRAM GRID - TOP OF THE FUNNEL - MONDAY & TUESDAY
INSTAGRAM STORIES - MIDDLE FUNNEL CONTENT - MONDAY
Here is what I call perfect middle of the funnel content, its start with an intro into the day with MONDAY on the first image & shows guys ready to start work saying how many jobs those lads have got to do today, then its followed by simple CTA [call to action] button saying if you want to book in. - Call to actions are simple, if you ship up on your instastories you can click LINK & add your online booking form web link. We social proof next with Normans branding & add in that we are GOOGLE GUARANTEED & a gentle CTA button again, I added the next slide to add a PAIN POINT, this is a problem that needs sorting & a solution (problem being damp on internal walls nice on brand (brand colours) post with a CTA with 30% OFF offer, then a post about being 15 followers off 10,000 followers. Boom, thats 3 CTA, social proofing, building trust in customers eyes & ending on show we are GROWING FAST!! COPY THIS FORMAT, MAKE IT YOUR OWN - if you want to know how I add my company logos, CTA red buttons that cover the links message me & will make a pack for your brand/company to use on your stories
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INSTAGRAM STORIES - MIDDLE FUNNEL CONTENT - MONDAY
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The Trade Marketing People
skool.com/thetrademarketingpeople
A results driven community for trade owners who want more leads, tighter systems and to scale without chaos.
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