Most trades mess this up… badly. Your Instagram grid is NOT the place to sell. Your grid is there to pull in followers, build trust, show authority, and get people interested enough to hit follow. That’s it. If you start throwing “BOOK NOW” or “LIMITED SPACES” or “CLICK HERE” all over your grid, you’ll scare people off before they even follow you. Stories are where you SELL. Stories are for your followers — people who already know who you are and WANT to see more from you. This is where you: • Push your offers • Add urgency • Drop booking links • Show live work • Build demand • Convert followers into PAYING customers How to do CTA Stories properly: 1. Use the link featureAdd your landing page or booking system directly in one tap. 2. Add a branded image over the linkThis keeps everything looking clean, pro, and on-brand instead of messy and salesy. 3. Keep them short, simple, and directStories disappear in 24 hours — that’s the whole point.They’re meant to be quick hits that drive action. 4. Never post these on your gridYour grid gets you FOLLOWERS.Stories turn those followers into CUSTOMERS.Do NOT mix the two. I’ll be adding an example Instagram storiy from Normans Cleaning below so you can see exactly how we do it — and how we generate daily leads without posting a single CTA on the grid.

Let’s be brutally honest… 95% of Facebook/Meta ads in the trade world are self-built disasters and every day you run them, you’re basically printing money… Not for you — for Meta. Here’s the reality in SIMPLE terms so you finally get it: THE ONLY TWO CAMPAIGNS THAT MATTER 1. AWARENESS CAMPAIGN This is where it starts. Low cost. High views. Cheap per eyeball. It’s all about: • You • Your brand • Your face • What you do This does NOT get you leads. This CONDITIONS your local area to know who you are. It creates trust, familiarity, and soft intro awareness. Without this step… your lead ads WILL fail. Full stop. 2. LEAD CAMPAIGN This is where the money is made. But only if your Awareness ads are set up properly with the right pixel data. These ads target people who: • Watched 50%+ of your awareness videos • Clicked your profile • Engaged with your content • Visited your landing page These videos are direct sales, designed to convert views into LEADS. HOW WE RUN IT (THE RIGHT WAY) Below this post I’ll add: • 1 Awareness video • 3 Lead campaign videos All four run at the same time. We run the 3 lead videos for 7 days. Then we pick the winner. We ditch the other two. We scale the budget on the winner. Then we film another 3 leads next week and repeat. This is how you get consistent results. This is how you scale. This is how you get £10k–£50k months. WHAT MOST TRADE BUSINESSES DO (THE WRONG WAY) Take a random video that got 600 views on your feed… Throw it into ONE lead campaign… Stick £50/day on it… Run it for a week… It dies. You lose £500–£1,000. You get pissed off. You convince yourself Meta ads don’t work. But it’s NOT the ads platform. It’s your: • Wrong campaign setup • Wrong video type • Wrong script • Wrong audience • Wrong form • Wrong tracking • Wrong landing page The whole thing is built wrong from step one. THE SIMPLE ANSWER? GET US TO RUN YOUR ADS. We do this EVERY DAY. We spend £5,000 a day across multiple companies. NONE of our clients fail.

This Group looks good really intresting stuff on here ....I am excited to be a part. I have a question. Who is rrunning the group who are the admin? Thanks

We’ve got serious trade operators in here, from start ups to scaled businesses. This is where it starts. Introduce yourself properly. Keep it sharp. Drop these 5 things below 👇 1️⃣ Name 2️⃣ Company 3️⃣ Location 4️⃣ Trade or service 5️⃣ The one problem you want to fix right now This community is for real wins, real numbers, and real conversations. No fluff. No theory. Just what actually works. Post your intro and connect. One comment can change your next 90 days.