MOST HOME SERVICE WEBSITES ARE BROKEN (AND OWNERS DONâT REALISE)
Iâve just come off a discovery call with an external cleaning company that looks like itâs doing well on the surface. Theyâre already running two vans, getting around 500 organic website visits a day, but the website is doing what 95 percent of home service websites do⌠đ It looks fine đ It gets traffic đ But it doesnât convert Hereâs the reality: Their current website⢠~3,500 visitors per week⢠~5 leads⢠â 0.14 percent conversion rate That means 99.86 percent of people leave without enquiring. Now compare that to what we build: Our conversion focused landing pages ⢠Same type of service business ⢠Same industry ⢠Same intent traffic ⢠10.2 percent conversion rate Thatâs over 70 times higher conversion from traffic that already exists. This is why running ads before fixing your website is pointless. In this case weâre not replacing their website. Weâre adding a conversion layer on top: ⢠Mobile first landing page per service ⢠Built to capture existing organic traffic ⢠Instant WhatsApp follow up within minutes ⢠One inbox for website, Facebook, Instagram, WhatsApp, texts and calls ⢠Simple quoting and follow up from one app on your phone No ads. No more traffic. Just making what they already have work properly. If youâre running vans and relying on a ânormal websiteâ, chances are your biggest problem isnât marketing⌠Itâs conversion.