A question worth asking yourself this week.
Have you ever asked AI to do a full profile on you?
Not your website.
Not your own social media.
Not your own gleaming echo chamber of achievement
...the real, The good, the bad and the Ugly
Open ChatGPT or Claude and type:
"Give me a full digital profile of [your name] and [your business name].
Good, bad and ugly"
What would someone find if they did their due diligence on you?
Because that is exactly what your next serious client,
your next investor,
your next business partner
is increasingly doing before they ever pick up the phone.
Not searching Google and clicking through links.
Asking AI for a synthesised, honest summary
of everything that is out there about you.
One answer.
One verdict.
No links to wade through.
---
I have always owned my failings publicly.
I wrote a book called 'Failure Breeds Success' for a reason.
I openly talk about being bankrupt and homeless in my 20's
...and had some other failures along the way
BUT - I also:
- Built a business that spanned 20+ countries and exited for life changing amounts of money
- Became one of channel 4's Secret Millionaires
- Was awarded an Hon Doctorate of Education
- Am a Deputy Lieutenant for cambridgeshire
- etc etc etc
The reality is that every serious, successful business person
has failures along the way...
Not as the opposite of success.
As one of the key ingredients of it.
If you want to move fast and grow large,
failure is not something that happens to you despite your ambition.
It is often a direct result of it.
The businesses and people who never fail
are almost always the ones who never really tried.
...or are lying to you!
---
Because I own my story,
AI tells it the way I would tell it.
If I had never addressed it publicly,
AI would still find it.
It would just tell it without my voice on it.
The same is true for you.
---
So this week, do this.
Open ChatGPT or Claude.
Type:
"Please give me a full digital profile of [your full name] and [your business name].
Include the good, the bad and the ugly"
Be honest. Do not just repeat what is on the website.
Read what comes back.
Then ask yourself:
Is this the story I want told?
Is there context missing that I should be putting on record?
Am I hiding from something I should actually be owning?
Trustpilot, Checkatrade, TripAdvisor, Companies House, trade press:
AI finds all of it and turns it into one verdict.
Your next client may ask for that verdict
before you ever speak to them.
Better you know what it says today.