The Tipping Point is HERE! · The Grow Skool

The Tipping Point is HERE!

I’ve been saying for ages there’s going to be a tipping point.

And I genuinely thought it would be later. Like, “one day in the future” later. But nope. It’s earlier. Because of AI. Because of Claude Code. Because everything right now is basically on fast-forward and the “pause” button has been removed from society.

So I’m at Farm Con last week, right. Thirteen hundred farmers in the room. Proper crowd. And I ask, “How many of you are using Claude Code?”

About 30 hands go up.

And let me tell you, that’s not what I expected. Because when you imagine farmers at Christmas, you’re thinking: family, food, maybe a nap that turns into a coma. Not, “Let me just fire up my laptop and start coding real quick.”

But that’s what they did. These farmers spent Christmas coding so they can do better agronomy. So they can integrate all their reports. So they can pull everything together and actually improve nutrient density.

That’s the moment where you realise: oh… this isn’t some Silicon Valley thing anymore.

This is happening.

And here’s why Grow is so important in all of this.

Because once farmers start running AI on their operations, data becomes the new topsoil. It’s valuable. It’s strategic. And if you don’t own it, someone else will.

Grow is about data sovereignty. Your farm data stays yours. It’s about immutability. Records you can’t “edit later” when it gets inconvenient. It's community. Builders, farmers, agronomists, operators learning together, moving together. It's transparency and trust. Because in ag, trust is currency, and right now the system spends it like it’s unlimited.

And then, on top of that… you’ve got $GROW and DeFi.

Which is basically farmers saying, “Hold on… not only can I grow food, I can grow value, diversify the balance sheet, and stop playing by rules that were written for somebody else.”

So yeah. This is happening.

And Grow is the infrastructure for the world that’s arriving early. 🫶 🤠

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