Every week, I will upload a quick video highlighting a vendor that we have on the Nourish Mart. Today's vendor is Oliverio Italian Style Peppers!

You can wear the hat, but that doesn’t make you a cowboy. Right now, agriculture is crawling with people who look the part, talk the part, and sell the part, but the only thing they’re actually producing is invoices. Whole careers built on extracting money from farmers and ranchers while calling it “innovation”, “insight”, “support”, “research”, “advisory”, “programmes”. And it’s always the same outcome: The people who feed the country carry the risk. Everyone else gets paid to commentate. That’s what we fight at Grow. If you spend even a little time around Grow, you’ll notice it’s intentional: we don’t endlessly platform gatekeepers and insiders, we don’t hide behind titles or institutions, we don’t make six-figure ranch decisions from a distance, and we don’t apologise for being pioneers and pushing boundaries. Not because research is useless, and not because the messy middle doesn’t matter. But because the system, as it’s currently built, too often fails the producer. A five-year replicated study on a tidy six-by-twelve plot can be interesting, sure. But you don’t run a real operation on tidy plots. You run it inside real constraints: weather, cashflow, labour, input volatility, market pressure, and the brutal reality that you only get one season to get it right. The real researchers are the producers. They’re the ones implementing in the real world. They’re the ones learning in public. They’re the ones paying for mistakes with their own money. They’re the ones adapting fast enough to stay in the game. So instead of asking, “What does the institution say?” Grow asks, “What does the operator know?” We want to hear from the producer who’s actually doing it: What worked when the year went sideways? What didn’t work, and what did it cost? What do you wish you’d done sooner? What are you changing next season, and why? Because if agriculture is going to rebuild trust, rebuild margins, and rebuild resilience, it won’t be led by people selling theories to farmers.

Crypto, tokenisation, and stablecoins were everywhere at Davos this year. You could feel it in the rooms: institutions are still learning the language, still asking “wait… so who holds the keys?”, but the mood has shifted. This is no longer treated like a quirky internet hobby. It’s being discussed like infrastructure. Like rails. And that’s exactly why Grow matters. Because if the world is going to move value on-chain, the real flex won’t be memes, it’ll be verified real-world assets. Real production. Real stewardship. Real data. The kind that farmers, ranchers, and supply chains live every day, and the kind Grow turns into something you can trust, trace, and transact. Question: If digital assets are becoming the new global rails, what real-world value do you think should be first in line to move on-chain: energy, food, or carbon? And what are you most excited about with this new asset class?

Sign up and start Connecting with Nature Explore and share your observations from the natural world: https://www.inaturalist.org/signup?return_to=https://www.inaturalist.org/observations/94335170 Every observation can contribute to biodiversity science, from the rarest butterfly to the most common backyard weed. Share your findings with scientific data repositories like the Global Biodiversity Information Facility to help scientists find and use your data. All you have to do is observe and share. :camera_with_flash:

I’ve been saying for ages there’s going to be a tipping point. And I genuinely thought it would be later. Like, “one day in the future” later. But nope. It’s earlier. Because of AI. Because of Claude Code. Because everything right now is basically on fast-forward and the “pause” button has been removed from society. So I’m at Farm Con last week, right. Thirteen hundred farmers in the room. Proper crowd. And I ask, “How many of you are using Claude Code?” About 30 hands go up. And let me tell you, that’s not what I expected. Because when you imagine farmers at Christmas, you’re thinking: family, food, maybe a nap that turns into a coma. Not, “Let me just fire up my laptop and start coding real quick.” But that’s what they did. These farmers spent Christmas coding so they can do better agronomy. So they can integrate all their reports. So they can pull everything together and actually improve nutrient density. That’s the moment where you realise: oh… this isn’t some Silicon Valley thing anymore. This is happening. And here’s why Grow is so important in all of this. Because once farmers start running AI on their operations, data becomes the new topsoil. It’s valuable. It’s strategic. And if you don’t own it, someone else will. Grow is about data sovereignty. Your farm data stays yours. It’s about immutability. Records you can’t “edit later” when it gets inconvenient. It's community. Builders, farmers, agronomists, operators learning together, moving together. It's transparency and trust. Because in ag, trust is currency, and right now the system spends it like it’s unlimited. And then, on top of that… you’ve got $GROW and DeFi. Which is basically farmers saying, “Hold on… not only can I grow food, I can grow value, diversify the balance sheet, and stop playing by rules that were written for somebody else.” So yeah. This is happening. And Grow is the infrastructure for the world that’s arriving early. 🫶 🤠 Check out some of our Services and Products FarmTracer.com