DM's To Dollars Has Moved 👀

Most content people encounter online is informational. It gives context, perspective, or awareness. It helps someone understand a topic better, but it doesn’t necessarily change what they are capable of doing once the information is consumed. It informs, but it doesn’t transform.

Skill-based material is different.

A skill is something that alters your behaviour in real situations. It changes how you act, how you respond, and what results you can reliably produce. When a skill is learned and applied correctly, it creates outcomes independent of motivation, mood, or inspiration.

Free information is abundant because it’s low-risk to give away. It helps people think differently, but it rarely forces change. Paid skills, on the other hand, tend to require commitment because they only work when someone is willing to practice, apply, and refine them through repetition.

The DMs to Dollars course falls firmly into the category of paid skill development.

It does not exist to be read once or understood conceptually. It exists to shape how conversations unfold when money is involved. It teaches the mechanics of momentum, decision-making, hesitation, and progression inside one-to-one interactions where outcomes actually happen.

When applied correctly, it can directly generate revenue. The return on that skill is not capped, because the same principles can be applied repeatedly across different conversations, offers, and contexts.

This is why skill-based material cannot be treated the same way as general-access information.

Information increases awareness. Skills increase capability.

And capabilities are what create leverage.

A person with more information may feel more confident, but a person with better skills produces better outcomes regardless of how confident they feel. That’s why skills compound while information plateaus.

Because of that, skills that have a direct impact on revenue need to be positioned differently. They belong in environments where people have consciously opted into execution, not casual consumption.

They belong where intention is higher and where application is expected.

That is the lens through which this decision was made.

The DMs to Dollars course is execution-level material. It is designed to be used, refined, and practiced. Treating it as general-access content dilutes what it actually is and how it should be approached.

For that reason, it now sits inside the Premium tier as core training.

Premium is not about exclusivity for its own sake. It exists to separate information from implementation, and curiosity from commitment. It’s the place where skills that can materially change outcomes belong.

This change has been made immediately and permanently, based on the value the skillset can create when it’s applied correctly.

Going forward, DMs to Dollars will only be accessible inside Premium, where it aligns with the level of intent and execution it requires.

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