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The Buyer's Mind

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A community for coaches, consultants & service providers who want to market & sell with confidence using behavioural psychology & decision science 🧠

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62 contributions to The Buyer's Mind
Day 8 - Feedback Mechanisms
https://www.instagram.com/reel/DUWQp6-EaW_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== All we need is a better feedback mechanism. Once you get better feedback criteria, the feedback can only ever tell you two things; And both of them will do one thing to it, and that’s improve it. You can either do that through; 1. More information or more data relative to the outcome. on how to do something more correctly. 2. Adjust the behaviour part. Develop more skills, behaviours, or techniques or have a language related to the outcome. It’s either adjust something in the knowledge part of it, or adjust something in the behaviour part of it, and or both. When you’ve got better feedback criteria, it only ever points to adjustments. So it can’t point to failure. It can only ever point to progress.
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Public Confessions
https://www.instagram.com/reel/DUMBGKniF6p/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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Crazy Stat! Did You Know This?
https://www.instagram.com/reel/DUOeLM5iBji/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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Change The Meaning Of The Feeling - Day 3
https://www.instagram.com/reel/DUI1yyVkW6f/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Today's post for the #higherupwellnesschallenge. Don't change the feeling; change the meaning of the feeling.
0 likes • 3d
@Santana Vega Yturralde Will post recent days soon to catch up!
What Does Status Mean To You?
https://www.instagram.com/reel/DUQ0Up3CC_j/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== People are moved by status more than almost anything else. When opportunity is combined with status, achievement, believability, or authority, it creates a powerful mix. This process happens pre-consciously. People don’t sit there logically calculating it. They feel it first, then rationalise it later. This is where the idea of conspicuous consumption came from. Social systems were engineered to reward the visible display of status. At the core of nearly every buying decision is a simple internal question running in the background: Will this elevate my status, or will it diminish it? You can’t usually say this directly. You can’t sell ā€œstatusā€ head-on. But the best brands understand it intuitively. Apple is a perfect example. The product works, yes, but the icon itself is a status signal. Buying feels good because it subtly increases how the buyer sees themselves and how they believe others see them. Higher status attracts more buyers. People want to buy from those they perceive as worthy partners. That association increases their own status. This is why people want to be coached by ā€œthe best coach,ā€ even if that coach isn’t objectively the smartest or the best teacher. Being able to say ā€œI’m learning from Xā€ carries social weight. Every proposal, presentation, or offer triggers an unconscious mental equation. It isn’t verbal. It isn’t logical. The decision brain doesn’t use language. It reacts to primal signals. If there’s a perceived risk of status reversal, people hesitate. If there’s a strong chance of status elevation with little downside, action becomes easy. This is why improvement-based offers work best when there’s nothing to lose. Faster. Stronger. Smarter. Better. When the perceived risk to status is zero, resistance drops. An example of this kind of framing looks like this:
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Joshua Whitlock
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@joshua-whitlock-2423
Author & creator of The Buyer's Mind

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Joined Nov 22, 2025
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