jenna is a consultant and sales coach for shelby sapp because she's my client, she's offered to deliver a workshop for my other clients, and she said it's okay to open it to the public, so i thought i'd invite guys from this group come and you'll learn how to do outreach and get more calls booked but if you pay a higher level attention, you will also understand how a professional speaker entrains the subconscious

https://www.instagram.com/reel/DUI1yyVkW6f/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Today's post for the #higherupwellnesschallenge. Don't change the feeling; change the meaning of the feeling.

it sounds like there was this common thread (which is my favorite) on this call wanted to see if anyone who is interested in these topics, and how they intertwine with business, would want to have another group call where we can talk about these principles and how we can better leverage them for income and impact!

There are only three types of traffic. 1️⃣ Traffic you control. You control traffic when you have the ability to tell it where to go. For example, when you purchase an ad on Google, you don’t own that traffic, but you do control it. By buying the ad, you decide exactly where the people who click are sent. Any form of paid traffic falls into this category. The main problem with traffic you control is that every time you want more of it, you have to spend more money. Because of that, the goal is always to send purchased traffic to a squeeze page. A squeeze page has one goal and no distractions. There is only one thing for the visitor to do. It exists for a single purpose: to convert traffic you control into traffic you own. When paid traffic is sent to a squeeze page, visitors only have two options. They either give you their email address or they leave. Some people will leave, but a percentage will give you a personal email address. Once that happens, traffic you controlled becomes traffic you own, and you can move that person through your sales sequences. 2️⃣ Traffic you don’t control. This type of traffic simply shows up. You don’t control where it came from or where it goes. For example, someone might mention your brand on Facebook, their followers search your name, and they land on a random blog page. You had no control over that chain of events. Just like traffic you control, the only goal with traffic you don’t control is to turn it into traffic you own. The way to do this is by pushing all uncontrolled traffic back to your blog. The top third of your blog can function as a modified squeeze page. When people arrive, the primary action available to them is to give you their email address. Once they do, they become traffic you own and can be placed into your communication funnels. Blog posts should be structured as modified squeeze pages to convert as much uncontrolled traffic as possible into owned traffic. 3️⃣ Traffic you own. This is the best kind of traffic.

Most content people encounter online is informational. It gives context, perspective, or awareness. It helps someone understand a topic better, but it doesn’t necessarily change what they are capable of doing once the information is consumed. It informs, but it doesn’t transform. Skill-based material is different. A skill is something that alters your behaviour in real situations. It changes how you act, how you respond, and what results you can reliably produce. When a skill is learned and applied correctly, it creates outcomes independent of motivation, mood, or inspiration. Free information is abundant because it’s low-risk to give away. It helps people think differently, but it rarely forces change. Paid skills, on the other hand, tend to require commitment because they only work when someone is willing to practice, apply, and refine them through repetition. The DMs to Dollars course falls firmly into the category of paid skill development. It does not exist to be read once or understood conceptually. It exists to shape how conversations unfold when money is involved. It teaches the mechanics of momentum, decision-making, hesitation, and progression inside one-to-one interactions where outcomes actually happen. When applied correctly, it can directly generate revenue. The return on that skill is not capped, because the same principles can be applied repeatedly across different conversations, offers, and contexts. This is why skill-based material cannot be treated the same way as general-access information. Information increases awareness. Skills increase capability. And capabilities are what create leverage. A person with more information may feel more confident, but a person with better skills produces better outcomes regardless of how confident they feel. That’s why skills compound while information plateaus. Because of that, skills that have a direct impact on revenue need to be positioned differently. They belong in environments where people have consciously opted into execution, not casual consumption.