I hired a company to help get me found on Google. They said it takes about 3 months to really start noticing. It’s been amount a moth. I wanted to share with you what I learned. 1. You can tag up over 20 locations where you can be found on Google. Target busy neighborhoods, or high end areas whatever you’d like and where you need to be found. I was only being found in one area close to my spa. 2. Post on Google pictures and videos. The more you do this the the more the algorithm apparently prioritizes your business and will show You more. This is one of the things this company does for me is post every day on Google, Facebook, and Instagram. I just went through a recent video shoot and screenshot it a bunch of pictures from the post of me working. Going through and taking screen shots of my video got me like 40 pictures. That’s 40 posts. 3. Get reviews. This alone, if you did, this regularly would help a lot for you to get noticed on Google. But if you were looking for a massage on Google and a business has 25 reviews and another business has 350 and you both have similar ratings which one are you gonna choose? Exactly you’re gonna choose the one with 350 because they have a much better reputation online. So let’s make sure we’re asking people for reviews every day. Or at the end of the week, let’s send a request for reviews to everybody who came in that week that we know was happy.. especially those we got great results I’m sure there’s more. I know there’s more to it. But those should help a lot.

When I hear the words never discount I don’t agree. To get new clients in the door it’s one of the most effective and easy strategies you can use. You pay 20-50% to get a new client that could lead to $1000’s of dollars in revenue for you. Yes. I’ll take that trade everyday and twice on Sunday. Is that different than me paying upfront for an ad and getting a client? There’s a cost to everything. But what I don’t do is negotiate on my price. For example: I offer a $30 off for their first visit. And they are interested but then ask “is there anyway we can do it cheaper” I will not at that point say “sure, i can do that.” Me making a first visit offer is not the same thing as me having flexible pricing and being negotiable on my pricing. One option you can do is not to discount but to downsell. Offering a different option that isn’t as much. But it’s not the same product or service. “If $170 for 90 minutes is too expensive. We can just do the hour? It’s only $150 or keep it to 30 minute for just $100.” The other 2 options are my Full price but their total cost is less than my original offer. They are not as good of deal, so sometimes the customer may go back to the original offer. Sometimes they may choose not to do it. Once we present a price even if that price is discounted. We are no longer going to negotiate on that price. But we can negotiate features, levels of service or even creating payment plans to make it less upfront. We can also add value on top of that helps but after we present the price we are firm on the price from there. it’s at this point we no longer discount (ideally). Knowing your number matters here. You may have done this. That’s fine. You can draw the line whenever You want. And at that point they may choose not to do business with you. That’s rarely the problem. Problem is not having enough leads coming in to replace the people who can’t justify your prices.

I’m hosting/ planning my high school reunion. It’s crunch time. My Goal is 40 tickets sold and it’s so much harder than I thought it would be. Im at like 30 with 4 days left. Actions: • i put out a survey seeing who was originally interested and got about 33 responses. And most people probably did didn’t see it. • I’m posting in the Facebook group trying to build excitement around the event. • I’m DMing all the members individually, following up with people who expressed original interest. I’m getting ghosted, but I don’t care. I need a response!! • I’m asking people who are already signed up and paid to try and invite and get 2 to 3 more people to come with them. • I went into people’s Facebook accounts and looked at all mutual friends to see if those people are missing and DMing those people. • I found another group. He became a part of that group and posted in there. • Saw some people posted about the reunion. I went on their profiles and invited them. • I just posted a story on my Instagram. I’m not done. • I’m gonna be messaging people who haven’t responded. • Still asking other people to post in the group and talk about how they’re excited to go. The point is no matter what you’re trying to do…It’s gonna take so much more effort than you think and so much more action than you think. Not even close did I think it was gonna be this hard to sign up 40 people … I didn’t think I was gonna have to put this kind of effort at all… I was wrong. This is the type of activity that you need to have and need to be doing when you are trying to grow something. Yes, it’s a ton of work while you’re growing, but the work you do to help people, is so needed!! and if you are the best and what you do, you truly believe that if somebody goes somewhere else and get services from somebody else beside you, that they will not be getting served as well as they could… then you have duty to make sure people know who you are, to make sure people know what you do, and to make sure people know why they would be best served by you.

Here’s a funnel (or money model) we are Going to test to get Bonnie More clients. Pros: no risk for client to work with you. Less friction in getting them booked. Cons: if you’re not good at converting it could be a lot of effort with little actual payoff if you’re not good at converting to regulars. I’ll keep you updated on results

Check out this podcast I was on talking about FST and we go over target market, conversations in session, and some general business knowledge. Let me know what you think https://open.spotify.com/episode/2liYjLcRV56tEk0NwxBQUt?si=bkp_Sj_7RS2uPsWMgLqDrA&context=spotify%3Ashow%3A6sHrj9DQR2Y8QGIbRZOhyc