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Welcome to The Trust Transformation [START HERE]
I’m Roy Reid, and I couldn’t be more excited to walk this journey with you. Take a moment to watch the welcome video below before we dive in. Your First 5 Steps to Get Started To help you get the most out of your experience here, I want you to do five important things right now: ✅ 1. Book Your Free Onboarding & Coaching Call This is your chance to connect with me 1-on-1, get oriented, ask questions, and hear about upcoming opportunities not yet public in the community. 👉 Book your call here 🙌 2. Introduce Yourself to the Group Go to the intro thread and share: - Who you are - What brought you here - Where you're focusing on building trust — in leadership, relationships, or life Your presence adds value. We’d love to welcome you. 💬 3. Get the Book (with Your Member Discount) Use your exclusive 20% discount to grab The Trust Transformation — the foundational guide to everything we do here. It’s not just a book — it’s your blueprint. 📥 4. Download the FREE CEO Trust Blueprint + Watch the Video Learn how high-trust leaders build resilient cultures, reduce turnover, and improve customer loyalty. 👉 Download the PDF 👉 Watch the 30-minute training replay 💗 5. Take the $97 Mini-Course Jump into Take Responsibility: The Four Types of Relationships — our 45-minute on-demand course that introduces the 4 relationships that shape every area of your life. ✔️ 3 quick video modules ✔️ PDF workbook ✔️ Immediate insights you can apply today What’s Possible Here? This program has helped leaders just like you: - 💼 Completely turn around customer satisfaction scores - 📈 Improve company performance and operational outcomes - ❤️ Build greater personal resilience and wellbeing - 🤝 Strengthen relationships in teams, families, and marriages - 💸 Increase sales and revenue — sometimes doubling results - 👥 Reduce turnover and retain top talent by rebuilding trust internally Ready to Go Deeper? If you're ready to fully install trust as your leadership operating system, don’t miss the opportunity to join the Six-Week Trust Transformation Intensive.
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Welcome to The Trust Transformation [START HERE]
These are the moments…
Last week I wrote about the importance of leadership at home first and the legacy we hope to pass down. Our son Roy proposed last night to his girlfriend Brooklynn (with their cat Siri cheering them on 🤣). They have built a beautiful relationship and we are excited for them and what God has planned for their journey together. Over the past few weeks Roy and I have had some of the most meaningful conversations about life and the important decisions we make. It was so fulfilling to help him set up for this moment. He set up a wonderful stage for the moment on our back porch and I worked with him and his siblings to get everything ready. Our whole family helped with the details, from preparing the house, setting up the sound and video, laying out rose petals on the path from the front door to the porch, small candles to illuminate the way to name a few. The investment of time and presence in our lives of our spouse and children yield the greatest return. #leadership #family #legacy
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These are the moments…
The Most Important Leadership Lessons Start at Home…It’s The Legacy We Build Every Day
This weekend, my family went to the movies. Nothing unusual, no milestone celebration, no major event. Just a group of people I love, laughing, talking, and enjoying a couple of hours together. But as I looked around at my family, I realized something important: this is the legacy we’re building, one small moment at a time. Family as a Leadership Model In business, we talk about culture, values, and leadership. But for me, the real training ground for leadership starts at home. The way we show up for our children in consistency, in care, in the little things, becomes the foundation they carry into their own lives and relationships. Our goal isn’t just to raise successful adults. It’s to raise good humans. People who care for one another and care for others. People who live with integrity, extend kindness, and have the courage to do what’s right, even when it’s hard. The Power of Modeling You can tell a child what’s important, but they’ll learn more by watching you live it. Model good behavior. ✅ How we treat waitstaff at a restaurant, how we handle conflict, how we speak about others, these moments are lessons. ✅ Show grit and determination. Let them see you work through challenges instead of avoiding them. ✅ Build sustainable relationships based on trust. ✅ Demonstrate honesty, follow through on your commitments, and apologize when you fall short. A Foundation for the Next Generation Every conversation, every shared meal, every Saturday afternoon together is a brick in the foundation we’re building for the next generation. That foundation becomes the platform they stand on to face the world. When we create a home filled with trust, love, and accountability, we give our children the tools to lead well in their careers, in their communities, and in their own families someday. The Reward The reward is bigger than any professional success: 💟 Seeing your children step up to help a friend in need 💟 Watching them show resilience in the face of hardship 💟 Hearing them speak with kindness, even to those who can’t offer anything in return
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The Most Important Leadership Lessons Start at Home…It’s The Legacy We Build Every Day
One of the Hardest Calls I Ever Made…and the Trust It Built
I’ll never forget the feeling. My stomach dropped. My chest tightened. I realized I made a serious mistake, one that had the potential to derail a major project, damage a critical relationship, and risk everything we’d been working toward. It wasn’t malicious. It wasn’t even careless. However, it was a misstep, and it was my fault. I had two choices: 1. Hope no one noticed and scramble to cover it. 2. Call my client right then and own it. I chose the second. It was the kind of call that could’ve cost me my job. However, I explained what I’d done, provided them with all the details, and asked how I could help fix it. Because I told them early, they were able to act quickly and contain the impact. They didn’t fire me. In fact, they thanked me. Not just for the call, but for the trust I showed in being honest. And you know what happened? That moment, born out of a mistake, became the foundation for one of the most trusted working relationships I’ve ever had. That’s the thing about trust, it’s not about being perfect. It’s about what you do when things go wrong. And sometimes, the hardest step is the first one: owning it. How to Rebuild Trust After You've Broken It While I teach that trust is your leadership operating system and not a fragile emotion, the trust others give us is indeed fragile, and when it breaks, especially because of us, it can feel irreparable. But it’s not. With courage, intention, and the right approach, trust can be rebuilt stronger than before. Let’s walk through how... 1. Acknowledge the Harm—and Do It Fast According to "The Power of Trust" by Sandra Sucher and Shalene Gupta, the first and most important step in restoring trust is acknowledging what happened and why it caused harm. It shows integrity and concern, two of the four pillars they outline. Business Example: When Starbucks faced backlash over a racially charged incident in 2018, they immediately closed 8,000 stores for anti-bias training. The bold action signaled ownership.
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One of the Hardest Calls I Ever Made…and the Trust It Built
🔥 Strengthening Your Team’s Trust and Consistency
If your team isn’t consistent, it’s likely not because of skill it’s because of trust. 👉 When trust is high, people show up on time, follow through, speak up, and take ownership. 👉 When trust is low, you’ll see hesitation, over-communication, second-guessing, or worse—silence. Consistency is not just a performance issue. It’s a trust issue. 3 Ways to Strengthen Both Trust and Consistency This Week: ✅ 1. Set Clear Agreements, Not Vague Expectations 🛑 STOP saying “let’s try to get this done soon.” Instead, say: “Let’s commit to having the first draft by Thursday at 3pm.” 📖 Define what success looks like—not just what it is. 🛠️ Use shared tools (like a team tracker or Scorecard) so everyone sees what was committed to—and what’s next. 📌 Clarity eliminates excuse-making and fosters ownership. ✅ 2. Model What You Expect 🎤 Show up early for your own meetings. Keep your promises. Own your misses. 🗣️ Use transparent language: “Here’s where I dropped the ball and here’s how I’ll fix it.” 👍 Acknowledge others when they model consistency. Public reinforcement builds the behavior. 📌 Trust multiplies when leaders demonstrate they can be counted on, without exception. ✅ 3. Address Slips Quickly But Respectfully 📣 Don’t let silence make inconsistency feel acceptable. Try this script: “Hey, I noticed the report was late. Can we talk about what got in the way?” 👀 Be curious before being corrective. Address the pattern, not just the incident. 🔥 Use misses as coaching moments, not shame sessions. 📌 Accountability + grace = the conditions where trust can grow, and consistency can thrive. 🚀 Trust drives consistency. Consistency drives results. What’s one thing you're doing this week to strengthen trust in your team? 👇 Drop it in the comments—let’s learn from each other.
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The Trust Transformation
skool.com/the-trust-transformation
I help seasoned leaders turn chaos into clarity—building trust-driven teams, lasting culture, customer value, and peace at work and home.
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