Lead Qualification Isn’t Optional — It’s Everything (Especially on Commission)
This is on my heart lately......sooooo def give this a read....... If you’re working on commission, lead quality is not a “nice to have.” It’s the difference between making money and wasting your time. Not all leads are created equal — and just because someone “raised their hand” doesn’t mean they’re actually ready to buy. A real, qualified lead should: • Be actively struggling with a problem • Be the decision-maker • Have the financial ability to invest • Be ready and willing to take action If those pieces aren’t there, you’re not stepping into a sales call — you’re stepping into a conversation with someone who’s just exploring. And here’s the hard truth: Explorers don’t convert. What often happens (especially with paid ads) is this: Calendars get filled with volume, not intent. On paper, it looks great — 20 calls a week. In reality? Low-quality conversations, low conversions, and a whole lot of wasted time. Those leads aren’t useless — they just belong in a different environment (like a webinar or nurture funnel), not on your calendar as a closer. When you’re vetting a client — coach, consultant, or agency — ask better questions upfront: • How are you qualifying your leads? • What criteria are used before they book a call? • What’s your actual conversion data? Because more calls doesn’t equal more money. Four highly qualified calls where you close 80% will always outperform 20 unqualified calls that go nowhere. And if a client insists on sending volume without proper qualification? That’s a different agreement. It’s completely reasonable to say: “I’m happy to take these — but that requires a base.” Your time is your asset. Protect it. At the end of the day, this isn’t just about better leads — it’s about better partnerships, clear expectations, and being in a position where your effort actually pays off. More on this soon — because this one matters more than most people realize. I plan on doing a FULL training on this and setting you up for SUCCESS!