📚 Current read rec:
If you've ever hit a goal and felt... nothing. Or set one and quit two weeks in — this book is the reset you need.
The premise is simple: the problem isn't your goals. It's your process. The results you want are just the natural outcome of following the right process.
And honestly? That's been my mentorship philosophy since day one! I don't teach sales reps to chase closes. I teach them to build the process that makes closing inevitable.
Most salespeople are addicted to the outcome — the commission, the "yes," the dopamine hit. But it's what we do consistently and deliberately that actually moves us closer to achieving a specific goal.
This book breaks down:
→ Why "process goals" beat outcome goals every time
→ How to break the cycle of excitement that makes you quit
→ How to stay consistent when motivation is gone
It's straightforward, practical, no-nonsense — and only 80 pages. You can read it in a weekend.
If you're serious about building a sustainable sales career (not just a lucky month), add this to your list!!!
Drop a 📖 below if you're reading it or want the full breakdown of how I apply process-first thinking in my own method.