16d • General discussion
Lead Qualification Isn’t Optional — It’s Everything (Especially on Commission)
This is on my heart lately......sooooo def give this a read.......
If you’re working on commission, lead quality is not a “nice to have.” It’s the difference between making money and wasting your time.
Not all leads are created equal — and just because someone “raised their hand” doesn’t mean they’re actually ready to buy.
A real, qualified lead should:
• Be actively struggling with a problem
• Be the decision-maker
• Have the financial ability to invest
• Be ready and willing to take action
If those pieces aren’t there, you’re not stepping into a sales call — you’re stepping into a conversation with someone who’s just exploring.
And here’s the hard truth:
Explorers don’t convert.
What often happens (especially with paid ads) is this:
Calendars get filled with volume, not intent.
On paper, it looks great — 20 calls a week.
In reality? Low-quality conversations, low conversions, and a whole lot of wasted time.
Those leads aren’t useless — they just belong in a different environment (like a webinar or nurture funnel), not on your calendar as a closer.
When you’re vetting a client — coach, consultant, or agency — ask better questions upfront:
• How are you qualifying your leads?
• What criteria are used before they book a call?
• What’s your actual conversion data?
Because more calls doesn’t equal more money.
Four highly qualified calls where you close 80% will always outperform 20 unqualified calls that go nowhere.
And if a client insists on sending volume without proper qualification?
That’s a different agreement.
It’s completely reasonable to say:
“I’m happy to take these — but that requires a base.”
Your time is your asset.
Protect it.
At the end of the day, this isn’t just about better leads — it’s about better partnerships, clear expectations, and being in a position where your effort actually pays off.
More on this soon — because this one matters more than most people realize. I plan on doing a FULL training on this and setting you up for SUCCESS!
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Lead Qualification Isn’t Optional — It’s Everything (Especially on Commission)
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