Sorry it’s been quiet it’s that busy time of year! How’s everyone else doing out there?? I’m coming up on almost half a million in sales this month closing over 40%. Hope you all are crushing it!

Welcome to all the new members!

Happy Easter crew. Back to the grind tomorrow!

Most roofing companies overcomplicate their truck branding — this is all you need. A clean magnet on the door with big, bold “ABC Roofing” and a clear call/text number will outperform flashy designs every time. Keep it simple, high contrast, and easy to read from the street. Your truck isn’t just transportation. It’s a rolling billboard that should be bringing in leads whether you’re parked at a job or grabbing coffee.

At a home show, you’re not there to sell a roof — you’re there to earn the next appointment. 1. Your Only Goal: Book the Appointment - Don’t pitch shingles, warranties, or pricing - Don’t diagnose their roof on the spot - Don’t “educate” for 20 minutes Win = Name, number, and a locked-in inspection time 2. Your Opener Has to Be Pattern-Breaking Everyone else says: “Need a roof?” “Free estimate?” You say something different: - “How old is your roof?” - “Have you had it looked at since the last big storm?” - “You in this area or just walking the show?” This turns it into a conversation, not a pitch 3. Create Just Enough Problem Awareness You’re not solving — you’re opening loops - “Most people don’t realize small issues turn into interior damage fast” - “We’ve been seeing a lot of storm damage in this area recently” - “Biggest mistake homeowners make is waiting too long” Then STOP. Let curiosity do the work. 4. Control the Interaction If they stop walking, you lead: - Ask questions - Keep it light - Don’t info dump Once they engage: “We actually do free inspections — takes about 15 minutes. If there’s nothing wrong, we’ll tell you straight up.” 5. Lock It In Immediately Don’t say: “We can come out sometime” Say: “We’re already in your area this week — what’s better, Thursday or Saturday?” Give options → assume the close 6. Booth Setup That Converts - Visual proof (before/after photos, real samples) - Simple branding (don’t clutter it) - Stand in front, not behind the table - iPad or clipboard ready (speed matters) 7. Energy Wins Deals People buy YOU first. - Smile - Be direct - Keep momentum - Don’t chase — attract If your energy drops, your leads drop. Bottom Line Home shows are a volume + energy game - Short conversations - High reps - Fast transitions - Appointment-focused You’re not there to impress them. You’re there to move them to the next step.