28d • Chatroom 💬
Winning at Home Shows
At a home show, you’re not there to sell a roof — you’re there to earn the next appointment.
1. Your Only Goal: Book the Appointment
- Don’t pitch shingles, warranties, or pricing
- Don’t diagnose their roof on the spot
- Don’t “educate” for 20 minutes
Win = Name, number, and a locked-in inspection time
2. Your Opener Has to Be Pattern-Breaking
Everyone else says:
“Need a roof?”
“Free estimate?”
You say something different:
- “How old is your roof?”
- “Have you had it looked at since the last big storm?”
- “You in this area or just walking the show?”
This turns it into a conversation, not a pitch
3. Create Just Enough Problem Awareness
You’re not solving — you’re opening loops
- “Most people don’t realize small issues turn into interior damage fast”
- “We’ve been seeing a lot of storm damage in this area recently”
- “Biggest mistake homeowners make is waiting too long”
Then STOP.
Let curiosity do the work.
4. Control the Interaction
If they stop walking, you lead:
- Ask questions
- Keep it light
- Don’t info dump
Once they engage:
“We actually do free inspections — takes about 15 minutes. If there’s nothing wrong, we’ll tell you straight up.”
5. Lock It In Immediately
Don’t say:
“We can come out sometime”
Say:
“We’re already in your area this week — what’s better, Thursday or Saturday?”
Give options → assume the close
6. Booth Setup That Converts
- Visual proof (before/after photos, real samples)
- Simple branding (don’t clutter it)
- Stand in front, not behind the table
- iPad or clipboard ready (speed matters)
7. Energy Wins Deals
People buy YOU first.
- Smile
- Be direct
- Keep momentum
- Don’t chase — attract
If your energy drops, your leads drop.
Bottom Line
Home shows are a volume + energy game
- Short conversations
- High reps
- Fast transitions
- Appointment-focused
You’re not there to impress them.
You’re there to move them to the next step.
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Winning at Home Shows
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