Happy Easter crew. Back to the grind tomorrow!

Most roofing companies overcomplicate their truck branding — this is all you need. A clean magnet on the door with big, bold “ABC Roofing” and a clear call/text number will outperform flashy designs every time. Keep it simple, high contrast, and easy to read from the street. Your truck isn’t just transportation. It’s a rolling billboard that should be bringing in leads whether you’re parked at a job or grabbing coffee.

At a home show, you’re not there to sell a roof — you’re there to earn the next appointment. 1. Your Only Goal: Book the Appointment - Don’t pitch shingles, warranties, or pricing - Don’t diagnose their roof on the spot - Don’t “educate” for 20 minutes Win = Name, number, and a locked-in inspection time 2. Your Opener Has to Be Pattern-Breaking Everyone else says: “Need a roof?” “Free estimate?” You say something different: - “How old is your roof?” - “Have you had it looked at since the last big storm?” - “You in this area or just walking the show?” This turns it into a conversation, not a pitch 3. Create Just Enough Problem Awareness You’re not solving — you’re opening loops - “Most people don’t realize small issues turn into interior damage fast” - “We’ve been seeing a lot of storm damage in this area recently” - “Biggest mistake homeowners make is waiting too long” Then STOP. Let curiosity do the work. 4. Control the Interaction If they stop walking, you lead: - Ask questions - Keep it light - Don’t info dump Once they engage: “We actually do free inspections — takes about 15 minutes. If there’s nothing wrong, we’ll tell you straight up.” 5. Lock It In Immediately Don’t say: “We can come out sometime” Say: “We’re already in your area this week — what’s better, Thursday or Saturday?” Give options → assume the close 6. Booth Setup That Converts - Visual proof (before/after photos, real samples) - Simple branding (don’t clutter it) - Stand in front, not behind the table - iPad or clipboard ready (speed matters) 7. Energy Wins Deals People buy YOU first. - Smile - Be direct - Keep momentum - Don’t chase — attract If your energy drops, your leads drop. Bottom Line Home shows are a volume + energy game - Short conversations - High reps - Fast transitions - Appointment-focused You’re not there to impress them. You’re there to move them to the next step.

Most contractors waste time on bad leads because they try to “sell first” instead of filter first. If you fix this, your close rate goes up without getting more leads. Here’s how to do it: 1. Add friction (on purpose) Your form should NOT be easy—it should be intentional. Ask questions like: - “When are you looking to complete this project?” - “Have you set a budget for this yet?” - “Are you the homeowner making the final decision?” This filters out tire kickers instantly. 2. Force micro-commitments Before they book: - Require full name, phone, email - Ask 1–2 qualifying questions - THEN show calendar People who complete this = higher intent. 3. Disqualify aggressively You don’t need more leads—you need better leads. Examples: - No timeline → nurture, don’t call - No decision maker → don’t book - Price shopping only → low priority 4. Set expectations upfront On your booking page say: “This call is for homeowners ready to move forward in the next 30 days.” This alone increases close rate. Bottom Line: Better qualification = Less time wasted + Higher close rate + More revenue per lead

Most reps accidentally commoditize their install… then wonder why price becomes the only conversation. Elevate Your Install Team Stop saying: “Yeah our crew will come out and install it.” Start saying things like: - “We have a certified install team that only does this specific product.” - “This is handled by our senior trim specialist crew — they don’t do basic jobs.” - “We assign a lead installer who’s factory-trained on this exact system.” - “Our installs are done by a precision crew — same guys we send on our high-end projects.” Why this works: - It raises perceived value instantly - It separates you from “Chuck in a truck” companies - It justifies higher pricing without needing to defend it - It builds trust before objections even come up Key principle: People don’t just buy the product — they buy who’s touching their house If your installer sounds average → your price feels high If your installer sounds elite → your price feels justified