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22d (edited) • Projects
FB ADS #2 - Another Week, Another Marketing Lesson
This week’s campaign ended quickly, but it gave me powerful data and an even more powerful insight.
Marketing is not just running ads — it’s a feedback loop.
Every dollar spent gives us:
- Clarity on who is engaging
- Insight into what content resonates
- Data to optimize the next campaign
Campaign Results:
- Campaign 1: 8,794 plays · 6,238 reach · 214 clicks · $1,379.53 spent ~USD $39.49 spent
- Campaign 2: 5,678 plays · 4,166 reach · 313 clicks · $789.82 spent ~USD $68.98 spent
Audience Insights:
- 58.1% Men · 41.9% Women
- Top-performing age groups: 35-44 and 25-34
- Surprisingly strong response from 55+, worth exploring further
Key results:
✅ 46% more clicks with 42% less spend
✅ Memes outperformed everything else in click-through rate
✅ More room ahead to fine-tune targeting for better ROI
The Bigger Lesson:
Marketing it’s about building a learning engine for your business.
Every campaign gives you data:
- Which message resonates
- Which audience converts
- What content format drives action
Big brands know this. Nike, Chanel, and Microsoft don’t just “advertise” they run strategic, seasonal campaigns that feed into each other and keep their brand top of mind year-round.
If we as business owners can learn to think this way, planning quarterly campaigns, analyzing results, and iterating — we can turn marketing from a cost center into a profit center.
How do you currently approach marketing for your business , one-off campaigns or a consistent, planned cycle?
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FB ADS #2 - Another Week, Another Marketing Lesson
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