It’s Not the Post Or The Video You’re Avoiding
You said you’d finally promote your service this weekend.
It’s Saturday morning. Laptop open. Canva pulled up. You tweak the headline.
Then the colors. Then the wording.
An hour passes. You tell yourself, “I’ll come back to this.” You close the tab.
Sunday night. Same plan. Same promise. Except now you’re scrolling other people’s content, telling yourself you need to “refine your messaging” first.
Another hour disappears. No post. No promotion. No invitation to work with you.
What Actually Happened
The moment you tried to put your work in front of people, your nervous system unconsciously got triggered. This happens because the thought of promoting your service pushes you back into an old version of you and that version made the decision to stop.
The Real Cost
That wasn’t just a missed post. It was:
• another week without revenue
• another delay in being seen in your authority
• another repetition of self betrayal
• another decision made for you by a logical, yet unconscious voice
And each time that happens, your body learns a pattern: start → hesitate → retreat → repeat
The issue Is not the thought you hear out loud. “I just need to polish this.” It’s the whisper underneath it. “Who am I to charge for this?” "I don't have enough knowledge yet". " I need another certification first." "I need to sign up for this other course first"
That voice has been deciding your business moves longer than you realize. For some of you, your entire life.
Because it NEVER was about "promoting your business".
If this felt familiar, it’s because you’ve been here before.
Not just with a post. Not just with an offer.
This is a self-value pattern.
These patterns don’t end when they’re exposed.
They end when they’re identified at the root
And I'm about to say something that might offend some of you.
That pattern usually doesn’t end by reading a post.
Happy Saturday 💕
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Dr. Kimesha McDowell
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It’s Not the Post Or The Video You’re Avoiding
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