Mar 21 • General discussion
A Story About Paying Without Hesitation Of Price
This is why extracting the expensive problem you solve matters.
My sunroof started leaking the other day.
And I live in Florida… so it often rains on & off
I found someone who could come out within 2 hours. I asked the price. He said $180.
I did not blink at it. I didn’t hesitate.
I didn’t negotiate.I didn’t shop around.
I said yes immediately.
Because I understood what this could turn into:
– Mold in the seats and flooring
– Electrical damage (expensive and hard to diagnose)
– A small issue turning into a multi-thousand dollar problem
So $180 didn’t feel expensive. It felt like prevention. And it doesn’t matter that it only took him 30 minutes to do.
This is how you shift how you think about the price you charge for your offer.
People don’t pay based on price. They pay based on how expensive the problem becomes if they ignore it.
This is why in industries like:
– HVAC/Plumbing
– Auto repair/Home repair
Price becomes irrelevant in urgent situations.
Because the cost of waiting is higher than the cost of fixing.
When people are hesitating, it’s usually not the pricing…… even if they say it is.
It’s that the 👉🏽TRUE👈🏽 cost of the problem isn’t clear.
And that’s your job to show that.
– What does this turn into in 3 months?
– 6 months?1 year?
– What does it cost financially? In time? In health? In relationships?
The AI prompt I gave you helps you think about ALL of this.
When it comes to “high ticket” offers, stating the price without showing the TRUE cost is actually pointless.
Because once someone sees the full picture…
It stops feeling like a cost and starts feeling like a solution.
Especially if trust has already been built prior to.
What’s a problem you solve right now that becomes more expensive the longer someone waits?
Use the AI prompt I gave you and come back to this post with your answer.
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A Story About Paying Without Hesitation Of Price
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