Major changes just landed—if optimizing for Google, Bing, or AI search is important, here’s what’s really happening right now. 🧠 Google’s September Core Algorithm Update: “Perspective” - Google’s new “Perspective” core update is rolling out, shaking up rankings across almost every niche. - This update splits mobile and desktop rankings—your site can rank differently depending on device. Mobile-first indexing is now even more important: fast load times and touch-friendly design are key (sub-3 second load times, easy navigation). - Google is rewarding sites that offer deep expertise, help the user complete their journey, and provide fresh, unique insight—not just surface-level, keyword-stuffed pages. Quick Takeaways for your business! - Prioritize unique, comprehensive content serving user needs—not just keywords. - Double down on mobile site performance. Check for hiding, speed, and navigation. - Protect against spam penalties: Avoid thin, mass-produced, or duplicated content. - Adapt rank tracking strategies, as desktop numbers could be misleading this week. - Watch for shifts in AI-driven visibility and traffic sources.